UI/UX design that  moves revenue, not just pixels

Where design work fails to reach the customer, and what we do about it

Eight problems account for most of the design that looks right in Figma and wrong in production. Each one has a fix we run as standard.

• Design that never ships correctlyHandover treated as the finish line, with the built result never checked against it. We QA the build and file the differences.
• Templates whose assumptions become yoursA presentable start that quietly decides your information architecture, and looks like everyone else using it.
• One idea in three colourwaysConcept rounds that explore surface and not approach. Directions should genuinely differ, or there is nothing to choose between.
• Edge cases left to engineeringEmpty, loading and error states invented at build time by whoever hits them first. They get designed like every other state.
• Research skipped, opinions substitutedThe loudest person in the review shapes the flow. Analytics, session replay and interviews replace that with evidence.
• A component library with no governanceSix versions of the same button and nobody empowered to retire five. Systems need ownership and versioning, not just files.
• Accessibility checked after buildContrast, focus order and labels treated as a fix list. WCAG 2.1 AA is designed in and reviewed before handover.
• Continuity lost between engagementsOne-off work drifts because nobody owns consistency once the designer leaves. Tokens and documentation outlast the engagement.