Conversion Optimization · Shopify Native

CRO that turns more traffic into revenue

Data-driven conversion rate optimization for Shopify and Shopify Plus. We find the friction in your funnel, test what actually moves the needle, and ship changes that increase conversion, AOV and revenue per visitor.

Get a free CRO audit See our work
average conversion uplift
+27%
higher AOV
+18%
revenue per visitor
2.1×

48-hour audit

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Send your store URL and we reply with a recorded walkthrough: funnel drop-offs, high-impact test ideas and five prioritised opportunities ranked by revenue potential. No pitch, no obligation.

  • A recorded walkthrough, sent to your inbox
  • Priorities ranked by impact
  • No pitch, no obligation
Get a free CRO audit

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Trusted by 250+ brands across the US, UK, UAE & Europe

01 / CAPABILITIES

Sixteen ways we improve conversion for Shopify brands.

From funnel audits and A/B testing to PDP, checkout and AOV optimisation. We find the friction and ship changes that turn more traffic into revenue.

01

CRO audits & opportunity maps

Full funnel analysis, heatmap review and prioritised test roadmap ranked by estimated revenue impact and effort.

02

A/B & multivariate testing

Structured experiments on pages, flows and offers so every change is validated before it ships storewide.

03

Product page optimization

Layout, copy, imagery, trust signals and CTAs that increase add-to-cart and reduce bounce on PDPs.

04

Collection page optimization

Filtering, sorting, merchandising and content that help shoppers find the right product faster and convert more.

05

Checkout optimization

Field reduction, trust cues, payment options and Shop Pay tuning that increase checkout completion rates.

06

Cart & AOV optimization

Upsells, bundles, free-shipping thresholds and cart messaging that raise average order value without hurting conversion.

07

Mobile conversion focus

Mobile-first layouts, touch targets and flow testing so mobile traffic converts closer to desktop performance.

08

Copy & messaging tests

Headlines, value propositions and CTA language tested against real behaviour so messaging matches what converts.

09

Trust & social proof

Reviews, guarantees, badges and clarity elements placed and tested where they reduce friction and increase confidence.

10

Landing page CRO

Campaign and category landing pages structured and tested for conversion from paid and organic traffic.

11

Form & flow optimization

Contact, quiz and account flows simplified and tested to reduce abandonment and increase completion.

12

Personalization experiments

Audience and behaviour-based experiences tested to show the right offer or content to the right visitor.

13

Post-redesign CRO

Validation and optimisation after a redesign or migration so new designs actually improve conversion, not just aesthetics.

14

B2B conversion optimization

Account, catalogue and wholesale flows optimised for Shopify B2B buyers and higher-consideration purchases.

15

International CRO

Currency, language and regional experience tests for brands selling across Shopify Markets.

16

CRO reporting & learning

Clear experiment logs, win rates and revenue impact so you always know what worked and why.

02 / PROCESS

How a CRO engagement runs.

Every engagement follows the same four stages. You always know what is happening next and how success is measured at each milestone.

  1. Stage 1

    Audit & opportunity map

    We analyse funnel data, heatmaps, session recordings and analytics to identify the highest-impact conversion opportunities, then prioritise them by estimated revenue lift.

  2. Stage 2

    Hypothesis & test design

    Each opportunity becomes a clear hypothesis with success metrics, variants and sample-size planning so tests are rigorous and conclusive.

  3. Stage 3

    Build, launch & measure

    We implement variants, run experiments and monitor results. Winning changes are shipped storewide; losers inform the next round of ideas.

  4. Stage 4

    Learn, report & scale

    Monthly reporting covers experiment outcomes, cumulative revenue impact and an updated roadmap. Learnings compound into a stronger conversion system.

03 / OUR WORK

Recent work from our portfolio.

Live stores, apps and platforms we have built and run. Case studies open on this site; other projects open the live build in a new tab.

View all work

+27%

Average conversion uplift

typical across focused CRO programmes we run

+18%

Higher AOV

from tested upsells, bundles and cart messaging

2.1×

Revenue per visitor

when conversion and AOV improvements compound

15%+

Checkout completion lift

after reducing friction and strengthening trust

04 / PRICING

Transparent pricing. Pick the model that fits your conversion goals.

Fixed-scope CRO projects, ongoing retainers, or full-time dedicated teams. Whatever the engagement, you’ll see the price before you sign: no hourly creep, no surprise change orders.

Project

Fixed-scope CRO project

$4K – $20K

Fixed timeline · Milestone-billed

Best for: CRO audits, focused test sprints, checkout overhauls, post-redesign validation

  • Fixed SOW & written deliverables
  • Clear before/after conversion metrics
  • Full experiment documentation
  • Easy off-ramp, no lock-in

Retainer

Monthly CRO partnership

$2K – $8K / mo

15–50 hrs/month · Month-to-month

Best for: Stores needing ongoing testing, analysis and conversion improvements

  • Dedicated CRO lead
  • Sprint cadence with monthly reporting
  • Hypothesis pipeline & experiment execution
  • Unused hours roll 50% forward

Dedicated team

Full-time CRO pod

$6K – $16K / mo

1–3 specialists · Embedded in your growth team

Best for: High-traffic brands with continuous experimentation and optimisation needs

  • Senior CRO specialists full-time
  • Direct Slack & weekly standups
  • Reports to your growth / ecommerce lead
  • Signed SLA & continuous testing pipeline

05 / WHY BRANDS STAY

Six reasons brands stay with us for CRO.

Most of our conversion work is repeat business or referral. These are the reasons clients give when we ask why.

Shopify-native CRO

We understand Liquid, checkout, Shop Pay and theme architecture. Recommendations are implementable and won’t break the store.

Measured against revenue

We track conversion rate, AOV and revenue per visitor — not just clicks or time on page.

A dedicated lead on every project

One accountable owner, clear weekly updates, no account-manager telephone game.

Evidence over opinion

Every recommendation is backed by data and tested. We don’t ship changes because they look good in a deck.

Transparent, fixed-scope pricing

Written scope and a fixed number before work starts. No surprise line items.

You own the learnings & data

Full experiment logs, access to tools and reports. Leaving is never held over you.

06 / TECH STACK

What we use for conversion optimization.

Best-in-class testing, behaviour and analytics tools combined with deep Shopify knowledge — never generic CRO checklists applied to every store.

Testing & experimentation

  • Shopify A/B testing
  • VWO
  • Convert
  • Google Optimize alternatives
  • custom experiments

Behaviour & heatmaps

  • Hotjar
  • Microsoft Clarity
  • FullStory
  • session recordings

Shopify & analytics

  • Shopify Analytics
  • GA4
  • GTM
  • Looker Studio
  • revenue dashboards

Design & implementation

  • Figma
  • Liquid
  • theme sections
  • checkout extensibility

07 / FAQ

Questions we hear before every CRO engagement.

Honest answers, including the ones most agencies dodge.

Get a free CRO audit
How long does CRO take to show results?

Individual tests can conclude in 2–6 weeks depending on traffic. Cumulative conversion and revenue impact typically builds over 2–6 months as winning changes compound.

Do you only recommend or also implement?

Both. We can deliver audits and roadmaps, implement tests and winners ourselves, or work alongside your developers. Most clients prefer us to own or co-own implementation so results land.

What traffic level do we need for testing?

Meaningful A/B testing needs enough volume to reach significance. For lower-traffic stores we prioritise qualitative research, heuristic audits and high-confidence changes that don’t require large samples.

What does a typical engagement cost?

Project work: $4K–$20K. Monthly retainers: $2K–$8K/mo. Dedicated team: $6K–$16K/mo. Every quote is fixed-fee and locked in the SOW.

How do you measure success?

Primary metrics are conversion rate, AOV and revenue per visitor. We also track secondary metrics (add-to-cart, checkout start, completion) so we understand where and why changes work.

Can you help after a redesign or migration?

Yes. Post-redesign and post-migration CRO is a core offering. We validate the new experience, find regressions and run tests to protect or improve conversion.