Insights · Updated weekly
Playbooks, frameworks & field notes.
Honest, opinionated, technically-detailed writing on Shopify, web, mobile, AI, performance, and growth, written by the senior engineers and strategists actually delivering the work.
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Performance · 3 min read
The 12-point Shopify speed checklist that gets you under 2.5s LCP
Every extra second of mobile load time drops conversion by ~7%. Run through these 12 checks and you'll be in the green on Core Web Vitals within 10–15 business days. Read article -
shopify-plus · 3 min read
Shopify vs Shopify Plus in 2026: which one is right for your brand?
A practical decision framework. Shopify Plus isn't just "upgraded Shopify". It's a different commerce platform aimed at different problems. Read article -
Agentic Commerce · 4 min read
The complete Shopify agentic commerce playbook for 2026
AI-driven shopping traffic is up 8× year-over-year on Shopify. Here's how to make your catalog discoverable inside ChatGPT, Google AI Mode, Copilot, and Gemini. Read article -
conversion rate optimization · 5 min read
Top 20 Shopify Apps Every Ecommerce Store Needs in 2026
The 20 best Shopify apps in 2026 for reviews, email, upsells, SEO, and more. Curated by ecommerce developers with 80+ store builds. Read article -
ecommerce-trends · 5 min read
Top 10 Shopify Development Trends to Watch in 2026
Discover the top 10 Shopify development trends dominating 2026 — from headless commerce to AI personalization. Stay ahead of your competitors. Read article
