Google Ads that actually turn spend into revenue

Where Shopify brands waste Google Ads budget, and what we do about it

Eight problems account for most of the wasted spend and underperformance in Shopify Google Ads accounts. Each one has a practical fix we implement as standard.

• Wasted spend on broad matchBroad match without proper negatives and intent layers burns budget on low-intent traffic. We structure campaigns for commercial intent first.
• Broken conversion trackingIf Google can’t see real purchases and value, Smart Bidding optimises for the wrong thing. We fix tracking before we scale spend.
• Shopping feed chaosPoor titles, missing attributes and out-of-stock products kill Shopping and PMax performance. We treat the product feed as a core asset.
• No margin-aware biddingChasing ROAS without knowing true contribution margin leads to unprofitable growth. We align targets with real unit economics.
• Performance Max black boxMany accounts throw budget at PMax with no structure or insights. We build controlled PMax setups with proper asset groups and reporting.
• Landing pages that kill conversionGreat ads pointing to slow or confusing pages waste every click. We align creative, offers and on-site experience for Shopify stores.
• No clear testing roadmapRandom A/B tests and no learning agenda mean the account never compounds. We run structured experiments every month.
• Agency reporting that hides the truthVanity metrics and delayed insights make it hard to decide. We report on revenue, MER, contribution margin and incremental lift.