PPC & Google Ads · Shopify Focused

Google Ads that actually turn spend into revenue

Full-funnel PPC management for Shopify brands: Google Search, Shopping, Performance Max, YouTube and Remarketing — built around your catalog, margins and real conversion data.

Get a free Google Ads audit See our work
ad spend managed
$50M+
avg. ROAS improvement
3.2×
Shopify projects delivered
250+

48-hour audit

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Send your store URL and we reply with a recorded walkthrough: five high-impact account improvements ranked by revenue opportunity. No pitch, no obligation.

  • A recorded walkthrough, sent to your inbox
  • Priorities ranked by impact
  • No pitch, no obligation
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Trusted by 250+ brands across the US, UK, UAE & Europe

01 / CAPABILITIES

Sixteen ways we make Google Ads work for Shopify brands.

From Search and Shopping to Performance Max and full-funnel measurement. We manage the campaigns that actually move revenue for ecommerce brands.

01

Google Search campaigns

High-intent Search campaigns structured around commercial keywords, proper match types, negatives and ad groups that actually convert.

02

Google Shopping & product feeds

Optimised product feeds, title structures, custom labels and Shopping campaigns that win high-intent product queries.

03

Performance Max

Controlled PMax setups with strong asset groups, audience signals and proper reporting so the black box works for you, not against you.

04

Remarketing & brand defence

Smart remarketing sequences and brand Search campaigns that protect your name and recover abandoned carts profitably.

05

YouTube & demand gen

YouTube and Demand Gen campaigns that build awareness and upper-funnel demand while staying accountable to revenue.

06

Conversion tracking & GA4

Clean Enhanced Conversions, GA4 + Google Ads linking, server-side tracking and value-based bidding foundations.

07

Creative & landing page alignment

Ad creative, offers and landing pages designed together so the message matches the page and conversion rates stay high.

08

Ongoing account management

Monthly optimisation, structured testing, bid strategy refinement and clear reporting so performance compounds over time.

09

Account audits & strategy

Deep audits of structure, tracking, feed quality, bidding and creative with a prioritised roadmap for improvement.

10

Ad copy & creative testing

Systematic testing of headlines, descriptions, images and offers to find what actually lifts CTR and conversion rate.

11

Shopify + Google integration

Proper product feed sync, enhanced conversions and Shopify-specific tracking so Google sees accurate revenue and value.

12

International & multi-market PPC

Campaign structures, feeds and bidding strategies tailored for multiple countries, currencies and languages.

13

Account rebuilds & migrations

Clean rebuilds of poorly structured accounts and smooth migrations from other agencies or platforms without losing history.

14

B2B & high-ticket PPC

Longer sales cycles, higher AOV and lead-gen focused campaigns for B2B and premium Shopify brands.

15

Full-funnel measurement

MER, contribution margin, new vs returning customer value and incrementality so you see true business impact.

16

Transparent reporting

Clear dashboards and monthly reviews focused on revenue, ROAS, MER and profit — not vanity metrics.

02 / PROCESS

How a PPC engagement runs.

Every engagement runs the same four stages. You know what happens next, and what you owe us at each one.

  1. Stage 1

    Audit and strategy

    We review your current account, tracking, feed quality and unit economics, then produce a clear strategy and fixed-scope plan.

  2. Stage 2

    Setup and rebuild

    Tracking is fixed, feeds are optimised, campaigns are structured correctly and conversion values are set up for proper bidding.

  3. Stage 3

    Launch and optimise

    Campaigns go live with clear targets. We monitor daily in the early phase and refine bids, creatives and structure rapidly.

  4. Stage 4

    Scale and compound

    Once the foundation is solid we scale profitably, run structured tests and keep improving MER and contribution margin over time.

03 / OUR WORK

Recent work from our portfolio.

Live stores, apps and platforms we have built and run. Case studies open on this site; other projects open the live build in a new tab.

View all work

3.2×

ROAS improvement

typical after account rebuild and tracking fix

40%+

Lower CPA

when structure and negatives are cleaned up

25%+

Higher conversion rate

from better landing page and creative alignment

$50M+

Ad spend managed

across Shopify brands we have worked with

04 / PRICING

Transparent pricing. Pick the model that fits your stage.

Fixed-scope rebuilds, ongoing management retainers, or full-time dedicated teams. Whatever the engagement, you’ll see the price before you sign: no hourly creep, no surprise change orders.

Project

Account rebuild & strategy

$4K – $25K

Fixed timeline · Milestone-billed

Best for: Account audits, full rebuilds, tracking fixes, feed optimisation

  • Fixed SOW & written deliverables
  • Full audit + prioritised roadmap
  • Tracking & feed foundation
  • Easy off-ramp, no lock-in

Retainer

Monthly management

$2K – $12K / mo

Ongoing · Month-to-month

Best for: Ongoing campaign management, testing and scaling

  • Dedicated PPC specialist
  • Monthly strategy + reporting
  • Continuous testing & optimisation
  • Transparent performance reviews

Dedicated team

Full-time pod

$8K – $25K / mo

1–3 specialists · Embedded

Best for: High-spend brands, multi-market accounts, aggressive growth targets

  • Dedicated specialists full-time
  • Direct Slack & weekly reviews
  • Reports to your marketing lead
  • Signed SLA & continuous delivery

05 / WHY BRANDS STAY

Six reasons brands stay with us for Google Ads.

Most of our PPC work is repeat business or referral. These are the reasons clients give when we ask why.

Shopify-first PPC

We understand product feeds, margins, Shopify tracking and ecommerce unit economics — not just generic Google Ads.

Profit-focused, not just ROAS

We optimise for contribution margin and MER, not vanity ROAS that can hide unprofitable growth.

A dedicated specialist on every account

One accountable owner, clear communication, no junior-only account management.

Tracking and feed first

We fix conversion tracking and product feeds before we scale spend. Bad data leads to bad decisions.

Transparent, fixed-scope pricing

Written scope and a fixed number before work starts. No surprise line items.

You own the account

Everything lives in your Google Ads and Merchant Center accounts. Leaving is never held over you.

06 / TECH STACK

What we run Google Ads with.

Native Google platforms, clean tracking and Shopify-specific data so every decision is grounded in real revenue and margin.

Google platforms

  • Google Ads
  • Google Merchant Center
  • Performance Max
  • YouTube
  • Demand Gen

Tracking & data

  • GA4
  • Enhanced Conversions
  • GTM
  • Server-side tracking
  • Shopify pixel

Feeds & creative

  • Product feed optimisation
  • Custom labels
  • Ad creative testing

Measurement

  • ROAS
  • MER
  • Contribution margin
  • Incrementality
  • New customer value

07 / FAQ

Questions we hear before every Google Ads engagement.

Honest answers, including the ones most agencies dodge.

Get a free Google Ads audit
How long before we see results?

Tracking and structure fixes often show impact within 2–4 weeks. Meaningful ROAS and efficiency improvements typically appear within 6–10 weeks of consistent optimisation.

Do you only manage Google Ads or other channels too?

Our core focus is Google Ads (Search, Shopping, Performance Max, YouTube, Demand Gen). We can coordinate with Meta or other channels but specialise in Google for Shopify brands.

What spend level do you work with?

We work best with brands spending $5K+/month on Google Ads. For lower budgets we still offer audits and foundational rebuilds.

What does a typical engagement cost?

Account rebuilds: $4K–$25K. Monthly management: $2K–$12K/mo depending on spend and complexity. Dedicated teams: $8K–$25K/mo. Every quote is fixed-fee and locked in the SOW.

How do you report performance?

We report on revenue, ROAS, MER, contribution margin, new customer acquisition cost and incremental impact — not just clicks and impressions.

Do we keep ownership of the account?

Yes. Everything lives in your Google Ads and Merchant Center accounts. You retain full ownership and access at all times.