Ecommerce SEO that turns search into sales

Where Shopify stores lose product rankings and organic revenue, and what we fix

Eight problems account for most of the wasted ecommerce SEO opportunity we see. Each one has a proven, Shopify-specific fix we run as standard.

• Thin product pagesPDPs with only manufacturer copy or a few bullet points never rank for commercial terms. We write unique, intent-matched product content that converts and ranks.
• Weak collection pagesCategory pages that are just product grids leave ranking opportunity on the table. We optimise collections with unique copy, internal links and clear hierarchy.
• No commercial keyword strategyRanking for brand terms is easy. Ranking for the high-intent product and category searches that drive revenue requires deliberate keyword mapping and prioritisation.
• Faceted navigation wasteFilter and sort URLs flood the index and dilute ranking signals. We control crawl and indexation of faceted pages so Google focuses on the money pages.
• Missing product schemaWithout clean Product, Offer and Review markup you lose rich results and price/availability signals. We implement validated structured data that unlocks stars and prices in search.
• Broken internal product linkingRelated products, cross-sells and collection links are random or missing. We build internal linking systems that help both users and Google discover high-value products.
• Content that doesn’t sellBlog posts written for traffic, not for commercial intent. We create content systems that capture mid- and bottom-funnel searches and move people toward purchase.
• Generic ecommerce playbooksOne-size-fits-all SEO ignores Shopify’s product architecture, variants, collections and Markets. Everything we do is built for how Shopify actually works.