CRO that turns more traffic into revenue
Data-driven conversion rate optimization for Shopify and Shopify Plus. We find the friction in your funnel, test what actually moves the needle, and ship changes that increase conversion, AOV and revenue per visitor.
since 2020
vetted
enterprise
Trusted by 250+ brands across the US, UK, UAE & Europe
Where Shopify stores lose sales in the funnel, and what we fix
Eight problems account for most of the conversion waste we see. Each one has a proven, data-driven fix we run as standard.
- Guesswork instead of testingChanges shipped on opinion, not evidence. We run structured experiments so every decision is backed by data and tied to revenue impact.
- Leaky product pagesPDPs that fail to answer objections, show social proof or make the next step obvious. We optimise layout, copy and trust signals that increase add-to-cart.
- Checkout frictionUnnecessary fields, slow loads and weak trust cues kill conversions at the last step. We simplify checkout and increase completion rates.
- Mobile conversion gapDesktop-first experiences that underperform on mobile. We design and test mobile-first flows that close the conversion gap.
- No funnel visibilityYou can’t fix what you can’t see. We map the full funnel, find the biggest drop-offs and prioritise tests by revenue opportunity.
- Weak trust and proofMissing reviews, guarantees and clarity that make buyers hesitate. We strengthen the signals that reduce risk and increase confidence.
- Missed AOV opportunitiesNo structured upsells, bundles or cart incentives. We design and test offers that raise average order value without hurting conversion.
- Generic CRO playbooksOne-size-fits-all best practices ignore your traffic sources, products and Shopify setup. Everything we test is tailored to your store and customers.
Sixteen ways we improve conversion for Shopify brands
From funnel audits and A/B testing to PDP, checkout and AOV optimisation. We find the friction and ship changes that turn more traffic into revenue.
CRO audits & opportunity maps
Full funnel analysis, heatmap review and prioritised test roadmap ranked by estimated revenue impact and effort.
A/B & multivariate testing
Structured experiments on pages, flows and offers so every change is validated before it ships storewide.
Product page optimization
Layout, copy, imagery, trust signals and CTAs that increase add-to-cart and reduce bounce on PDPs.
Collection page optimization
Filtering, sorting, merchandising and content that help shoppers find the right product faster and convert more.
Checkout optimization
Field reduction, trust cues, payment options and Shop Pay tuning that increase checkout completion rates.
Cart & AOV optimization
Upsells, bundles, free-shipping thresholds and cart messaging that raise average order value without hurting conversion.
Mobile conversion focus
Mobile-first layouts, touch targets and flow testing so mobile traffic converts closer to desktop performance.
Copy & messaging tests
Headlines, value propositions and CTA language tested against real behaviour so messaging matches what converts.
Trust & social proof
Reviews, guarantees, badges and clarity elements placed and tested where they reduce friction and increase confidence.
Landing page CRO
Campaign and category landing pages structured and tested for conversion from paid and organic traffic.
Form & flow optimization
Contact, quiz and account flows simplified and tested to reduce abandonment and increase completion.
Personalization experiments
Audience and behaviour-based experiences tested to show the right offer or content to the right visitor.
Post-redesign CRO
Validation and optimisation after a redesign or migration so new designs actually improve conversion, not just aesthetics.
B2B conversion optimization
Account, catalogue and wholesale flows optimised for Shopify B2B buyers and higher-consideration purchases.
International CRO
Currency, language and regional experience tests for brands selling across Shopify Markets.
CRO reporting & learning
Clear experiment logs, win rates and revenue impact so you always know what worked and why.
How a CRO engagement runs
Every engagement follows the same four stages. You always know what is happening next and how success is measured at each milestone.
Audit & opportunity map
We analyse funnel data, heatmaps, session recordings and analytics to identify the highest-impact conversion opportunities, then prioritise them by estimated revenue lift.
Hypothesis & test design
Each opportunity becomes a clear hypothesis with success metrics, variants and sample-size planning so tests are rigorous and conclusive.
Build, launch & measure
We implement variants, run experiments and monitor results. Winning changes are shipped storewide; losers inform the next round of ideas.
Learn, report & scale
Monthly reporting covers experiment outcomes, cumulative revenue impact and an updated roadmap. Learnings compound into a stronger conversion system.
What we use for conversion optimization
Best-in-class testing, behaviour and analytics tools combined with deep Shopify knowledge — never generic CRO checklists applied to every store.
Testing & experimentation
- Shopify A/B testing
- VWO
- Convert
- Google Optimize alternatives
- custom experiments
Behaviour & heatmaps
- Hotjar
- Microsoft Clarity
- FullStory
- session recordings
Shopify & analytics
- Shopify Analytics
- GA4
- GTM
- Looker Studio
- revenue dashboards
Design & implementation
- Figma
- Liquid
- theme sections
- checkout extensibility
Proof, not promises
Long-form case studies with the numbers behind them, next to the live stores we build and run. Filter to whichever kind of proof you came for.
All In One Commerce — Consolidated Shopify Commerce Suite
All In One Commerce is a public Shopify app built to replace four separate app subscriptions with one. Merchants running...
AutoTrack — Branded Order Tracking App for Shopify
A public Shopify app that owns the post-purchase window. It syncs orders in real time across 600+ carriers and renders...
B&G Guitars — Handmade Instrument Storefront with Custom Build Configurator
A Shopify storefront for a Tel Aviv luthier building electric, acoustic and bass guitars by hand. The catalogue is tiered...
ZA Dropshipping (ZAD) — South African Supplier Integration App for Shopify
ZA Dropshipping is a supplier-side Shopify app built for a South African fulfilment operator serving local merchants. South African dropshippers...
Clinikally — Dermatology-Led Skincare Commerce & Teleconsult Platform on Shopify
Clinikally is India’s #1 teledermatology platform. Patients book doctor-led consultations and fill prescriptions alongside a catalogue of more than 10,000...
Centric — Men's Performance Activewear Storefront on Shopify
A Shopify storefront for a men's activewear brand built around proprietary fabric platforms — Hiflex®, Copper-Dura™, Airstripe™, Stratonic™, Lufton™, Terraflex™,...
Checkout Bricks — Checkout Extensibility App for Shopify Plus
A public Shopify app that adds modular blocks to the Plus checkout — AI product recommendations, checkout upsells, custom fields...
Clear'd — Shopify Connector for the Cleard Social Commerce Platform
A free connector app linking a Shopify store to an external Cleard account. The merchant verifies a Cleard API key,...
The British Hovercraft Company — Configurable Craft Catalogue & Parts Store on Shopify
A Shopify store for the world's largest manufacturer of recreational and light-commercial hovercraft, exporting to 40+ countries. The build carries...
Dé Rococo — Global DTC Fashion Storefront on Shopify
Dé Rococo is a Tel Aviv fashion label founded in 2017 by Romy Spector, known first for swimwear and now...
Dreamland Jewelry — High-SKU Sterling Silver Storefront on Shopify
A Shopify storefront for a high-volume sterling silver jewelry retailer with roughly 45 collections across rings, chains, necklaces, pendants, earrings...
Duamadé — Recycled-Plastic Design Studio Storefront on Shopify
A Shopify storefront for a Spanish design studio making furniture and homeware from recycled plastic — bottle caps, packaging and...
Estimato — Delivery Date ETA Widget for Shopify (Built for Shopify)
A Built for Shopify certified app that adds an estimated-delivery-date widget to product pages. Merchants define processing and shipping times...
Fair Harbor — Sustainable Coastal Apparel Storefront on Shopify
A Shopify storefront for a Certified B Corp menswear and swim brand built from recycled plastic bottles, selling swim, tops,...
Flabelus — Global Omnichannel Footwear Storefront on Shopify
A Shopify storefront for a Spanish handmade footwear brand that has scaled from Mary Janes into a full lifestyle range...
Foberry — Made-to-Measure Menswear Storefront on Shopify
A Shopify storefront for a Pakistani made-to-measure menswear brand selling shirts, trousers and jackets from Rs. 4,700 to Rs. 7,450....
Foreclosure OPS (Real Estate Intelligence Platform)
Foreclosure OPS is a specialized PropTech SaaS platform that automates the collection, enrichment, and analysis of county foreclosure filings. Built...
Ganzitos — Spanish Women's Footwear Storefront on Shopify
A Shopify storefront for a Madrid women's footwear brand making leather shoes in Spain — ballerinas, Mary Janes, loafers and...
Harber London — Global Leather Goods Storefront on Shopify
A Shopify storefront for a London full-grain leather goods brand selling wallets, tech sleeves, bags and accessories worldwide. The catalogue's...
Headshop Drop — Restricted-Category Dropshipping App & Supplier Platform for Shopify
Headshop Drop is a supplier-side Shopify app built for One Wholesale, a Toronto-based distributor of smoking accessories and cannabis-adjacent products....
Heimat Atlantica — Artisan Fashion & Accessories Storefront on Shopify
A Shopify storefront for a Galician artisan label selling handwoven bags, mother-of-pearl jewellery and ready-to-wear, priced €70–€540. The site is...
MIMS — Multi-Market Gummy Supplement Storefront on Shopify
A Shopify storefront for a sugar-free gummy vitamin brand, split into Adults and Kids ranges across six formulas (immunity, sleep,...
Peanut Butter & Co — CPG Brand Storefront on Shopify
A Shopify storefront for a family-owned CPG brand best known for its ten peanut butter flavours, extended into powders, almond...
IBOSH – International Certification Board & Partner Portal
IBOSH is an enterprise-grade certification and accreditation platform engineered for the International Board of Occupational Safety and Health. Built to...
InnoGear — Multi-Category Consumer Electronics & Home Storefront on Shopify
A Shopify storefront for InnoGear, a consumer brand best known on Amazon for aroma diffusers, solar spotlights and microphone arms...
Instafeed — Instagram Feed, Stories, Highlights & Reels for Shopify
A Shopify app that pulls a merchant's Instagram content into their storefront — posts, Stories, Highlights and Reels — and...
JB Equipment — Excavator Attachment Catalogue Storefront on Shopify
A Shopify storefront for a Hertfordshire manufacturer and distributor of excavator, telehandler and skid-steer attachments — buckets, grabs, tree shears,...
JoSephine — Slow-Fashion Womenswear Storefront on Shopify
A Shopify storefront for a Madrid slow-fashion womenswear label. Each season is presented as an editorial chapter — the current...
Joon Haircare — DTC + Wholesale Haircare Storefront on Shopify
A Shopify storefront for a US haircare brand built on Persian ingredient heritage — saffron, rose and Middle Eastern oils....
JSON-LD for SEO by DMB — Structured Data & Rich Results App for Shopify
A Shopify app that generates valid JSON-LD structured data across a store so products qualify for Google Rich Results and...
Juice Press — Multi-Channel Organic Juice & Grocery Storefront on Shopify
A Shopify storefront for a 25+ location New York juice and organic grocery chain, built to route customers across five...
Kakao Alimtalk Notifications — KakaoTalk Order Messaging App for Shopify
A public Shopify app that delivers order, shipping, delivery and refund notifications to Korean customers over KakaoTalk rather than email...
Kensington Furniture — Multi-Brand Furniture & Mattress Retail Storefront on Shopify
A Shopify storefront for a 113-year-old South Jersey furniture and mattress retailer operating a two-acre showroom. The site mirrors the...
Kissmetrics — Shopify Analytics Integration App
A public Shopify app connecting a merchant's store to Kissmetrics, the customer-analytics platform. It captures storefront and checkout events automatically...
Kpostcode — Korean Address & Postcode Lookup for Shopify Plus Checkout
A Shopify Plus checkout extension that brings Korea's standard address-entry pattern into Shopify. Rather than typing a street address, the...
Les emballages PickPack — Reusable Packaging Option for Shopify Checkout
A free Shopify app that lets shoppers choose PickPack reusable packaging instead of single-use boxes at checkout. The customer sees...
LogMyPrice — Price History & Strike-Price Compliance App for Shopify
A Shopify app that records every price change automatically and renders a verifiable 12-month price history chart on the product...
LOOPS Beauty — Hydrogel Mask Storefront on Shopify
Loops Beauty is a quiz-driven subscription beauty brand in the United States. Customers answer a personalised quiz that routes them...
Masderm — At-Home Radiofrequency Skincare Storefront on Shopify
A Shopify storefront for a Spanish skincare brand selling at-home radiofrequency devices and paired treatment creams — facial, body and...
Meller — Influencer-Led Eyewear Storefront on Shopify
A Shopify storefront for a Barcelona eyewear and accessories brand founded in 2014, selling sunglasses, blue-light glasses, chains and premium...
Miss Lamonique — Polish Health & Supplement Retailer for the UK Market
A bilingual (English/Polish) Shopify storefront importing Polish natural-health brands — Slavito, Skoczylas, Biowen, Visanto, Dobre Konopie — for the UK's...
Moonday — Global Lifestyle Apparel Storefront on Shopify
A Shopify storefront for a Spanish lifestyle apparel brand spanning clothing, swimwear, accessories, kids and home. It sells worldwide across...
Lead Apparel — B2B Corporate Merch Storefront + Launch Swag-Store Platform
A Shopify storefront for a B2B corporate merchandise supplier, carrying 50+ licensed brands (Nike, The North Face, Patagonia, Peter Millar,...
Necklace Builder — Step-by-Step Custom Jewellery Configurator for Shopify
A Shopify app that lets jewellery shoppers build a necklace in three steps — pendant, centre stone, chain — and...
NUNC Nutrition — Gummy Supplement DTC Storefront on Shopify
A Shopify storefront for a US gummy supplement brand covering roughly a dozen formulas — ACV, energy, beauty, sleep, biotin,...
Ölend — High-Variant Bag Storefront on Shopify
A Shopify storefront for a Spanish soft-bag brand selling backpacks, crossbodies, shoulder and small bags from €85 to €120. Its...
Ooh La Luxe — Multi-Brand Boutique Storefront on Shopify
A Shopify storefront for a boho-inspired California boutique stocking third-party labels (Free People, Daydreamer LA, Billini, Angie, Cotton Candy LA,...
OUNASS — Luxury Fashion E-Commerce Mobile App (Android)
The Android app for Ounass, Al Tayer Group's digital-only luxury retailer and the Middle East's largest luxury e-commerce platform, launched...
Payeo — Subscriptions & Recurring Payments App for Israeli Shopify Brands
A public Shopify subscriptions app built specifically for the Israeli market — the gap being that mainstream subscription apps don't...
Philippa 1970 — Spanish Luxury Womenswear Storefront on Shopify
A bilingual Shopify storefront for a Spanish luxury womenswear label known for printed occasion dresses, worn by Queen Letizia, Tamara...
Phoenix40 – Radiation Safety Training Platform
Phoenix40 is a specialized e-learning and compliance management platform delivering state-approved, 40-hour radiation safety certification for industrial radiographers. The web...
Poly & Bark — DTC Furniture Storefront on Shopify
A Shopify storefront for a DTC furniture brand selling sofas, sectionals, dining, bedroom, workspace, outdoor, lighting and decor. The build...
Pretty Sales Popup — FOMO & Social Proof App for Shopify
A public Shopify app bundling five conversion widgets into one install: sale notifications (recent purchase popups), exit-intent discount offers, promotion...
PUR Cold Pressed — Subscription-First Juice Cleanse Storefront on Shopify
A Shopify storefront for a US cold-pressed juice brand that ships perishable, HPP-protected juice nationwide in insulated coolers. The site...
Quilt Direct — Multi-Axis Retail & Tuition Storefront on Shopify
A Shopify store for a UK premier stockist of Bernina machines, OESD stabilisers, AccuQuilt cutters and Mettler/Aurifil threads. The catalogue...
Replaceit — Bulk Find-and-Replace Editor for Shopify (delisted)
A bulk-editing app that ran find-and-replace across an entire Shopify catalogue in a single operation — titles, descriptions, SEO meta...SDS — Certified Pre-Owned Camera Gear Marketplace with Automated Trade-In
A two-sided platform for used photo and video equipment: shoppers buy certified pre-owned camera bodies, lenses and accessories (Sony, Canon,...
SEO Image Optimizer by DMB — Compression, Alt-Text & Filename Automation for Shopify
A Shopify app that handles the three image jobs that affect page speed and search visibility: lossless compression, auto-generated keyword-rich...
Diaspora Co. — Single-Origin Spice DTC Storefront on Shopify
A Shopify storefront for a single-origin spice brand sourcing from 150+ family farms across India and Sri Lanka. Roughly 40...
SHOUT — Creator Marketplace & UGC Video Testimonial App for Shopify
A Shopify app that runs the entire UGC video pipeline inside the merchant admin — sourcing, briefing, fulfilment and display....
Social Bar — Floating Social Media Icon Bar for Shopify
A Shopify app that adds a floating social media icon bar to any storefront. Merchants pick from 50+ platform icons...
Social Proof & FOMO Sales Pop — Real-Time Activity Notification App for Shopify
A Shopify app that surfaces real-time store activity as storefront popups: recent orders, add-to-cart events, live visitor counts, abandoned carts,...
Sophie Ratner Jewelry — Fine Jewelry Storefront with Bridal & Bespoke Studio
A Shopify storefront for a New York designer of handmade 14k gold fine jewelry. Alongside the standard catalogue (earrings, necklaces,...
SourcEquip — Multi-Vendor Industrial Equipment Marketplace on Shopify
A B2B marketplace on Shopify for material-handling and construction equipment — forklifts, pallet jacks, stackers, scissor and boom lifts, attachments,...
StoreCopilot — Semantic Data Layer Connecting Shopify to ChatGPT and Claude
A Shopify app that lets merchants query their business in plain language through ChatGPT or Claude instead of reading dashboards....
Sunshine — Succulent & Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for what positions itself as Israel's largest succulent and gift centre. Plants run ₪23–₪200 alongside...
Support Hero — AI Helpdesk & Unified Inbox for Shopify
An AI helpdesk that consolidates Gmail and custom email accounts into one Shopify-native ticketing inbox. The AI is trained on...
Support Hero — Knowledge Management SaaS Marketing Site
A Squarespace marketing site for a knowledge-management SaaS product that runs separately on supporthero.io. The product provides a hosted help-centre...
Tailor Shirt Shop — Made-to-Measure Shirt Configurator for Shopify
A Shopify app that turns a shirt into a made-to-measure product. Customers work through a design panel — fabric, sleeves,...
TRAC91 — Delhivery Fulfilment App for Indian Shopify Merchants
A free Shopify app connecting Indian merchants to Delhivery courier services. Orders import automatically, ship in bulk, and generate carrier-specific...
Travelingos — Lead-Generation Site for a Mexico Travel Agency (WordPress)
A WordPress lead-generation site for a travel agency specialising in Mexico's Caribbean coast. Seven destinations (Cancún, Riviera Maya, Tulum, Playa...
Tru Diamonds
A Shopify storefront for a British simulated-diamond jewellery brand selling rings, earrings, neckwear and bracelets at £74–£300 against mined equivalents...
Ultimate Speed Booster Plus — Page Speed Optimisation App for Shopify
A public Shopify app that reduces perceived page load time using browser preloading — anticipating the shopper's next navigation and...
Dana's Bakery — Perishable Food DTC Storefront on Shopify
A Shopify storefront for a New York bakery known for American-flavoured French macarons, now selling Mookie™ boxes, stuffed cookies, Krisp...
Vanuat Coffee Dropshipper — Private-Label Coffee Dropshipping App & Shopify Storefront
Vanuat Coffee Dropshipper is a public Shopify app that turns a US coffee roaster and 3PL operation into a private-label...
Wefulfil Global — Shopify ↔ China 3PL Sourcing, Branding & Fulfilment Integration
Wefulfil Global is the Shopify integration layer for a China-based third-party logistics operator serving DTC brands in Europe, Australia and...
White Space — Personalised Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for an Israeli personalised-gift brand. Every product is made to order from customer-supplied input —...
Goom: Multi-region Plus build with Hebrew/English RTL
Goom is a fast-growing Israeli premium DTC brand selling internationally. It trades in Hebrew and English across three markets —...
Yooletta — Multi-Brand Stationery & Lifestyle Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for Israel's "paradise for paper lovers" — a curated retailer of international stationery and lifestyle...
YUXUS — Multi-Market Streetwear Storefront on Shopify
A Shopify storefront for a Madrid streetwear label founded in 2018, selling 11 seasonal drop collections (FW26, Forher 2.0, Memories,...Results from CRO programmes we have shipped
Transparent pricing. Pick the model that fits your conversion goals.
Fixed-scope CRO projects, ongoing retainers, or full-time dedicated teams. Whatever the engagement, you’ll see the price before you sign: no hourly creep, no surprise change orders.
Fixed-scope CRO project
- Fixed SOW & written deliverables
- Clear before/after conversion metrics
- Full experiment documentation
- Easy off-ramp, no lock-in
Monthly CRO partnership
- Dedicated CRO lead
- Sprint cadence with monthly reporting
- Hypothesis pipeline & experiment execution
- Unused hours roll 50% forward
Full-time CRO pod
- Senior CRO specialists full-time
- Direct Slack & weekly standups
- Reports to your growth / ecommerce lead
- Signed SLA & continuous testing pipeline
Not sure which fits? Book a free 30-min strategy call →
Six reasons brands stay with us for CRO
Most of our conversion work is repeat business or referral. These are the reasons clients give when we ask why.
- Shopify-native CROWe understand Liquid, checkout, Shop Pay and theme architecture. Recommendations are implementable and won’t break the store.
- Measured against revenueWe track conversion rate, AOV and revenue per visitor — not just clicks or time on page.
- A dedicated lead on every projectOne accountable owner, clear weekly updates, no account-manager telephone game.
- Evidence over opinionEvery recommendation is backed by data and tested. We don’t ship changes because they look good in a deck.
- Transparent, fixed-scope pricingWritten scope and a fixed number before work starts. No surprise line items.
- You own the learnings & dataFull experiment logs, access to tools and reports. Leaving is never held over you.
Questions we hear before every CRO engagement
Honest answers, including the ones most agencies dodge.
How long does CRO take to show results?
Individual tests can conclude in 2–6 weeks depending on traffic. Cumulative conversion and revenue impact typically builds over 2–6 months as winning changes compound.
Do you only recommend or also implement?
Both. We can deliver audits and roadmaps, implement tests and winners ourselves, or work alongside your developers. Most clients prefer us to own or co-own implementation so results land.
What traffic level do we need for testing?
Meaningful A/B testing needs enough volume to reach significance. For lower-traffic stores we prioritise qualitative research, heuristic audits and high-confidence changes that don’t require large samples.
What does a typical engagement cost?
Project work: $4K–$20K. Monthly retainers: $2K–$8K/mo. Dedicated team: $6K–$16K/mo. Every quote is fixed-fee and locked in the SOW.
How do you measure success?
Primary metrics are conversion rate, AOV and revenue per visitor. We also track secondary metrics (add-to-cart, checkout start, completion) so we understand where and why changes work.
Can you help after a redesign or migration?
Yes. Post-redesign and post-migration CRO is a core offering. We validate the new experience, find regressions and run tests to protect or improve conversion.
