Restrictive themes
Page builders and locked sections force compromises. We hand-build sections your merchandisers can actually edit.
Shopify development · Since 2019
Shopify development that turns visitors into revenue.
Custom Shopify themes, Shopify Plus replatforming, app development, CRO & speed optimization, built by senior engineers who've shipped 250+ stores and powered $1B+ in GMV.
- Stores shipped
- 250+
- GMV powered
- $1B+
- Client satisfaction
- 98%
Free · 48-hour turnaround
Get a free Shopify store audit
Send your store URL and we reply with a recorded walkthrough: five prioritised fixes, ranked by revenue impact.
- A recorded walkthrough of your store
- Five prioritised fixes, ranked by revenue impact
- No pitch, no obligation
Your details stay with us. We never share or sell them.
Trusted by 250+ brands across the US, UK, UAE & Europe
01 / WHERE REVENUE LEAKS
Where Shopify stores leak revenue, and what we do about it.
Eight problems account for most of the money left on the table in a Shopify build. Each one has a fix we run as standard.
App bloat and conflicts
Every app adds scripts, rent and another thing to break. We replace what we can with native code and Shopify Functions.
Slow load times
Third-party tags and unoptimised media push LCP past four seconds. We set a performance budget per template and hold it.
Clunky checkout
Extra steps and missing wallets cost you completed orders. We tune checkout with extensions, Shop Pay and one-page flows.
Scaling bottlenecks
Drop days and catalogue growth expose theme limits. We build for the peak, not the average Tuesday.
Painful admin UX
If changing a banner needs a developer, it does not get changed. We ship metafield-driven controls your team owns.
No analytics baseline
Without clean events you cannot prove a lift. We instrument GA4 and server-side tracking before we touch the theme.
SEO regressions
Replatforming without a redirect map loses rankings you paid years for. Every URL is mapped before launch.
02 / CAPABILITIES
Sixteen Shopify capabilities under one accountable team.
Get a free Shopify audit
From a brand-new store to a Shopify Plus replatform, from a single conversion sprint to a 12-month retainer. We ship what your roadmap actually needs, when it needs it.
Custom Shopify themes
Hand-built themes from Figma: no Dawn fork, no bloated page builders. Section-based, Online Store 2.0, fully merchant-editable.
Shopify Plus builds
Enterprise replatforming from Magento, WooCommerce, BigCommerce, and Salesforce: with checkout extensions, B2B, markets, and Shopify Functions.
Learn moreApp development
Custom Shopify apps, App Store launches, embedded admin apps, Shopify Functions, and theme app extensions, all using Remix & Polaris.
Learn moreCRO & audit
Data-driven A/B testing, heatmap analysis, funnel teardowns, and checkout optimization, tied to revenue, not opinion, plus conversion-led copy for homepage, PDP and category pages.
Learn moreSpeed optimization
Sub-2.5s LCP, CLS under 0.1, INP under 200ms, with a 12-point checklist that hits Google's Core Web Vitals in 10–15 days.
Learn moreAgentic commerce
Make your catalog discoverable in ChatGPT, Google AI Mode, Copilot, and Gemini: with UCP, MCP, schema, and Agentic Storefronts.
Learn moreShopify mobile app
Native iOS & Android apps for Shopify, App Store launches, push notifications, deep links, with 3.2× conversion vs mobile web.
Learn moreSupport & retainers
Monthly Shopify retainers, dedicated PM, written SLAs, weekly demos. 80+ improvements shipped per year with zero surprise bills.
Learn moreStore setup & launch
Products, collections, shipping zones, tax, payment gateways, domain, analytics, and pre-launch QA across every device.
Learn moreTheme customization & redesign
Refresh a tired theme without losing rankings: restructured layouts, modernised UX, content migrated with no downtime.
App integration
ERP, CRM, OMS, ESP, reviews, subscriptions, loyalty, search and PIM, integrated cleanly and stripped of the bloat.
Learn moreHeadless Shopify
Decoupled storefronts on the Storefront API with Hydrogen or Next.js, for brands that need full design control.
Learn moreMigrations to Shopify
SEO-safe moves from Magento, WooCommerce, BigCommerce, SFCC, Wix and Squarespace: products, customers, orders and 301s.
Learn moreB2B & wholesale
Company accounts, customer-specific catalogues, NET terms, draft orders and quantity rules on Shopify B2B.
Multi-store & international
Shopify Markets, multi-currency, multi-language, region-specific pricing and VAT-compliant checkout for global brands.
Analytics & tracking
GA4, GTM, Meta CAPI, server-side tracking and Shopify Analytics dashboards wired up from day one.
03 / PROCESS
How a Shopify build runs.
Every engagement runs the same four stages. You know what happens next, and what you owe us at each one.
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Stage 1
Audit and scope
We review your current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
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Stage 2
Design and build
Theme work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
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Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
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Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
04 / RESULTS
Results from Shopify builds we have shipped.
2×
Conversion uplift
typical after a CRO-led rebuild
60%
Faster load times
median improvement at launch
40%
Lower cost
against an in-house team of the same size
99.9%
Uptime
on Shopify infrastructure
Case study · Shopify Plus · Health
Clinikally: Built India's #1 teledermatology brand on Plus
Prescription-aware checkout, doctor-consultation flow and a 10K+ SKU catalog tuned for sub-2s mobile loads.
- SKUs live
- 10K+
- Checkout
- +41%
- Repeat orders
- 2.3×
Shopify app · Shopify Plus · CRO
Checkout Bricks: Checkout Extensibility App for Shopify Plus
A public Shopify app that adds modular blocks to the Plus checkout — AI product recommendations, checkout upsells, custom fields...
App Store listing: Checkout Bricks (opens in a new tab)
Shopify Plus · Food & beverage · Shopify
Diaspora Co.: Single-Origin Spice DTC Storefront on Shopify
A Shopify storefront for a single-origin spice brand sourcing from 150+ family farms across India and Sri Lanka. Roughly 40...
Live site: Diaspora Co. (opens in a new tab)
Case study · Shopify Plus · F&B
Dana's Bakery: ZIP-gated perishables & drop architecture
Perishable shipping rules, gift-tuned checkout and drop-day traffic spikes handled without a wobble.
- Conversion
- 2.1×
- AOV YoY
- +34%
05 / PRICING
Transparent pricing. Pick the model that fits your stage.
Fixed-scope projects, ongoing retainers, or full-time dedicated teams. Whatever the engagement, you'll see the price before you sign: no hourly creep, no surprise change orders.
Project
Fixed-scope build
$5K – $250K
Fixed timeline · Milestone-billed
Best for: Store launches, redesigns, migrations, mobile apps, MVPs
- Fixed SOW & written deliverables
- 14–60 day hypercare included
- Clean code & documentation handover
- Easy off-ramp, no lock-in
Retainer
Monthly partnership
$1.2K – $12K / mo
15–150 hrs/month · Month-to-month
Best for: Established stores running CRO, A/B tests, & ongoing improvements
- Dedicated PM + senior engineer
- Sprint cadence with weekly demos
- 2–8 A/B tests per month
- Unused hours roll 50% forward
Dedicated team
Full-time pod
$8K – $40K / mo
1–8 engineers · Embedded in your roadmap
Best for: In-house augmentation, Shopify Plus brands, multi-region scaling
- Senior engineers full-time on your team
- Direct Slack & daily standups
- Reports to your CTO/Eng Lead
- Signed SLA & SOC2-aligned process
Not sure which fits? Book a free 30-min strategy call
06 / WHY BRANDS STAY
Six reasons brands stay with us for the long run.
Most of our Shopify work is repeat business or referral. These are the reasons clients give when we ask why.
Shopify Partner since 2020
Certified, with direct partner support channels when a build needs them.
250+ stores shipped since 2019
Seven years of Shopify-specific pattern recognition, not general web work.
A dedicated PM on every build
One accountable owner, weekly written updates, no account-manager telephone game.
Conversion-first, not pixel-first
Design decisions are argued from revenue impact, and measured after launch.
Transparent, fixed-scope pricing
Written scope and a fixed number before work starts. No surprise line items.
You own the code, always
Clean handover, documented, on your repos. Leaving is never held over you.
07 / TECH STACK
What we build Shopify with.
Shopify-native where Shopify is strongest, and a proper engineering stack behind it when a build outgrows the theme.
Storefront
- Liquid
- Online Store 2.0
- Hydrogen
- React
- Next.js
- JavaScript
- TypeScript
Backend & APIs
- Node.js
- PHP
- Python
- GraphQL
- Storefront API
- Shopify Functions
Data
- MySQL
- PostgreSQL
- MongoDB
Cloud & ops
- AWS
- Google Cloud
- Kubernetes
08 / CLIENTS SAY
What clients say about the work.
Client reviews on Google
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5 out of 5
Tetralogicx rebuilt our Shopify store from the ground up. Conversion is up nearly 60% on mobile and the team has been incredibly responsive across time zones.
Sarah Kennedy · Founder · DTC Beauty, UK
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5 out of 5
We migrated 8,000 SKUs from WooCommerce to Shopify Plus with zero downtime and no SEO loss. The redirect map alone saved us months of organic recovery.
David Morrison · Head of Ecommerce · Home Retailer, US
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5 out of 5
On retainer for two years. 80+ improvements shipped, zero surprise bills. The dedicated PM model just works. We could replace 2 in-house Shopify devs.
Jennifer Tang · CMO · Health & Wellness, US
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5 out of 5
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on. BFCM was the smoothest ever.
Dana Lewis · Founder · Bakery, NYC
09 / SHOPIFY FAQ
Questions we hear before every Shopify engagement.
Honest answers, including the ones most agencies dodge.
How long does a custom Shopify build take?
Standard custom themes: 4–8 weeks from kickoff to launch. Shopify Plus replatforms: 10–16 weeks. Custom app builds: 6–12 weeks. Every quote includes a fixed timeline in the SOW, no surprise extensions.
Should I be on Shopify or Shopify Plus?
If you're doing under $1M/year, Shopify will fit. If you're over $2M/year, on B2B, multi-currency / multi-market, or need checkout extensions, Plus pays for itself fast. We have a 60-second decision framework.
Do you use Dawn or a theme builder like Shogun?
No. We hand-build sections from Figma using Liquid, Online Store 2.0, and Shopify Functions where appropriate. No Shogun, GemPages, PageFly, or other bloated builders. They hurt Core Web Vitals and cost $200–$500/mo forever.
What does a typical engagement cost?
Custom themes: $15K–$45K. Shopify Plus replatforms: $50K–$250K. Apps: $10K–$80K. Monthly retainers: $1.2K–$12K/mo. Every quote is fixed-fee, locked in the SOW, no hidden change orders.
Will you migrate us without losing SEO?
Yes. We've migrated 8,000+ SKUs from Magento, WooCommerce, BigCommerce, and Salesforce with zero downtime and a redirect map that preserves 90%+ of organic traffic. URL parity, schema parity, and a 30-day post-launch SEO monitor.
Can you handle our scale?
We've shipped for brands from $100K to $50M+ in annual revenue. Largest active Shopify Plus retainer: 150 hrs/month with a signed SLA. Smallest: $1.2K/mo for a 10-hour tune-up.