Custom software that  scales to enterprise

Where custom software overruns, and what we do about it

Eight problems account for most of the cost overrun on a custom build. Each one has a fix we run as standard.

• Building what you could have boughtCustom is the expensive option. We check whether an off-the-shelf product fits before recommending a build.
• App bloat and conflictsEvery app adds scripts, rent and another thing to break. We replace what we can with native code and Shopify Functions.
• Slow load timesThird-party tags and unoptimised media push LCP past four seconds. We set a performance budget per template and hold it.
• Clunky checkoutExtra steps and missing wallets cost you completed orders. We tune checkout with extensions, Shop Pay and one-page flows.
• Scaling bottlenecksDrop days and catalogue growth expose theme limits. We build for the peak, not the average Tuesday.
• Painful admin UXIf changing a banner needs a developer, it does not get changed. We ship metafield-driven controls your team owns.
• No analytics baselineWithout clean events you cannot prove a lift. We instrument GA4 and server-side tracking before we touch the theme.
• SEO regressionsReplatforming without a redirect map loses rankings you paid years for. Every URL is mapped before launch.