Custom web applications that solve real business problems
SaaS products, internal tools, client portals and workflow systems — designed, built and shipped as reliable software. We turn complex requirements into clean, scalable web applications your team and customers actually use.
since 2020
vetted
enterprise
Trusted by 250+ brands across the US, UK, UAE & Europe
Where businesses lose time and opportunity without the right software, and what we fix
Eight problems account for most of the friction we see when teams rely on spreadsheets, generic tools or fragile custom code. Each one has a proven application solution we build as standard.
- Spreadsheet and email chaosCritical processes still live in spreadsheets, inboxes and shared drives. We replace fragile workflows with purpose-built web applications that scale with the business.
- Off-the-shelf tools that don’t fitGeneric SaaS forces workarounds and still doesn’t match your process. Custom applications are designed around how your team and customers actually operate.
- Fragmented systemsData siloed across tools with no single source of truth. We build applications that integrate systems and give teams one reliable place to work.
- Slow or unreliable internal toolsLegacy tools that frustrate staff and slow delivery. We modernise or replace them with fast, usable applications people want to use.
- No clear product roadmapIdeas without prioritisation or architecture. We help define scope, phases and technical foundations so you ship value early and keep building.
- Security and access gapsSensitive data and roles handled inconsistently. We design auth, permissions and audit trails that match your compliance and trust needs.
- Hard-to-maintain codebasesCustom software that becomes unmaintainable. We use modern stacks, clear architecture and documentation so the product can grow with your team.
- Agencies that only build websitesTeams that design pages but can’t ship real software. We combine product thinking with full-stack engineering to deliver working applications.
Sixteen ways we build custom web applications
From SaaS products and internal tools to client portals, workflows and full-stack systems. We design and ship applications that solve real operational and product problems.
SaaS product development
Multi-tenant web products from MVP to scale: auth, billing, roles, dashboards and the features your users need.
Internal tools & dashboards
Operations, reporting and workflow tools that replace spreadsheets and give teams a single place to work.
Client & partner portals
Secure portals for customers, partners or vendors to access data, submit requests and collaborate with your team.
Workflow automation
Custom applications that encode your processes, approvals and notifications so work moves without constant manual chasing.
API & system integration
Connect CRMs, ERPs, payment providers, Shopify and third-party APIs so data flows and tools work as one system.
Full-stack web applications
React/Next.js frontends with robust backends, databases and hosting — designed for performance, security and growth.
Responsive & mobile-ready UX
Interfaces that work cleanly on desktop and mobile so field teams and clients can use the app anywhere.
Authentication & permissions
Role-based access, SSO options and audit-friendly security designed around who needs to see and do what.
MVP to production path
Scoped first versions that prove value quickly, then a clear roadmap to harden, expand and scale the product.
Product design & UX
User flows, interface design and usability testing so the application is intuitive for the people who use it daily.
Admin & operations panels
Back-office interfaces for content, users, orders, configuration and support without exposing complexity to end users.
Scalable architecture
Clean structure, APIs and infrastructure choices that support more users, features and teams over time.
Legacy modernisation
Rebuild or extend ageing systems with modern stacks while protecting critical data and business continuity.
B2B & multi-tenant apps
Organisation-aware applications with company accounts, roles and data isolation for B2B and platform products.
Hosting & DevOps
Deployment, monitoring, backups and environments set up so the application stays reliable after launch.
Analytics & product insights
Event tracking, usage metrics and reporting so you can see how the application is used and where to improve.
How a custom web application engagement runs
Every engagement follows the same four stages. You always know what is happening next and how success is measured at each milestone.
Discovery & scoping
We clarify users, problems, success metrics and constraints, then define a phased scope, architecture options and a realistic delivery plan.
Design & architecture
User flows, interface design and technical foundations are locked in: data model, auth, integrations and the first vertical slice of the product.
Build & iterate
We develop in sprints with regular demos. Core workflows ship first so you can validate early; features expand from a stable foundation.
Launch, hand over & support
Deployment, monitoring, documentation and training. Optional retainer support keeps the application improving after go-live.
What we use to build custom web applications
Modern full-stack tools chosen for reliability, speed of delivery and long-term maintainability — never technology for its own sake.
Frontend
- React
- Next.js
- TypeScript
- Tailwind
- component systems
Backend & data
- Node.js
- PostgreSQL
- Prisma
- REST/GraphQL APIs
- Redis
Auth & infrastructure
- Auth.js
- Clerk
- Vercel
- AWS
- Docker
- CI/CD
Integrations & quality
- Stripe
- Shopify APIs
- CRMs
- Playwright
- monitoring
Proof, not promises
Long-form case studies with the numbers behind them, next to the products and systems we build and run. Filter to whichever kind of proof you came for.
All In One Commerce — Consolidated Shopify Commerce Suite
All In One Commerce is a public Shopify app built to replace four separate app subscriptions with one. Merchants running...
AutoTrack — Branded Order Tracking App for Shopify
A public Shopify app that owns the post-purchase window. It syncs orders in real time across 600+ carriers and renders...
B&G Guitars — Handmade Instrument Storefront with Custom Build Configurator
A Shopify storefront for a Tel Aviv luthier building electric, acoustic and bass guitars by hand. The catalogue is tiered...
ZA Dropshipping (ZAD) — South African Supplier Integration App for Shopify
ZA Dropshipping is a supplier-side Shopify app built for a South African fulfilment operator serving local merchants. South African dropshippers...
Clinikally — Dermatology-Led Skincare Commerce & Teleconsult Platform on Shopify
Clinikally is India’s #1 teledermatology platform. Patients book doctor-led consultations and fill prescriptions alongside a catalogue of more than 10,000...
Centric — Men's Performance Activewear Storefront on Shopify
A Shopify storefront for a men's activewear brand built around proprietary fabric platforms — Hiflex®, Copper-Dura™, Airstripe™, Stratonic™, Lufton™, Terraflex™,...
Checkout Bricks — Checkout Extensibility App for Shopify Plus
A public Shopify app that adds modular blocks to the Plus checkout — AI product recommendations, checkout upsells, custom fields...
Clear'd — Shopify Connector for the Cleard Social Commerce Platform
A free connector app linking a Shopify store to an external Cleard account. The merchant verifies a Cleard API key,...
The British Hovercraft Company — Configurable Craft Catalogue & Parts Store on Shopify
A Shopify store for the world's largest manufacturer of recreational and light-commercial hovercraft, exporting to 40+ countries. The build carries...
Dé Rococo — Global DTC Fashion Storefront on Shopify
Dé Rococo is a Tel Aviv fashion label founded in 2017 by Romy Spector, known first for swimwear and now...
Dreamland Jewelry — High-SKU Sterling Silver Storefront on Shopify
A Shopify storefront for a high-volume sterling silver jewelry retailer with roughly 45 collections across rings, chains, necklaces, pendants, earrings...
Duamadé — Recycled-Plastic Design Studio Storefront on Shopify
A Shopify storefront for a Spanish design studio making furniture and homeware from recycled plastic — bottle caps, packaging and...
Estimato — Delivery Date ETA Widget for Shopify (Built for Shopify)
A Built for Shopify certified app that adds an estimated-delivery-date widget to product pages. Merchants define processing and shipping times...
Fair Harbor — Sustainable Coastal Apparel Storefront on Shopify
A Shopify storefront for a Certified B Corp menswear and swim brand built from recycled plastic bottles, selling swim, tops,...
Flabelus — Global Omnichannel Footwear Storefront on Shopify
A Shopify storefront for a Spanish handmade footwear brand that has scaled from Mary Janes into a full lifestyle range...
Foberry — Made-to-Measure Menswear Storefront on Shopify
A Shopify storefront for a Pakistani made-to-measure menswear brand selling shirts, trousers and jackets from Rs. 4,700 to Rs. 7,450....
Foreclosure OPS (Real Estate Intelligence Platform)
Foreclosure OPS is a specialized PropTech SaaS platform that automates the collection, enrichment, and analysis of county foreclosure filings. Built...
Ganzitos — Spanish Women's Footwear Storefront on Shopify
A Shopify storefront for a Madrid women's footwear brand making leather shoes in Spain — ballerinas, Mary Janes, loafers and...
Harber London — Global Leather Goods Storefront on Shopify
A Shopify storefront for a London full-grain leather goods brand selling wallets, tech sleeves, bags and accessories worldwide. The catalogue's...
Headshop Drop — Restricted-Category Dropshipping App & Supplier Platform for Shopify
Headshop Drop is a supplier-side Shopify app built for One Wholesale, a Toronto-based distributor of smoking accessories and cannabis-adjacent products....
Heimat Atlantica — Artisan Fashion & Accessories Storefront on Shopify
A Shopify storefront for a Galician artisan label selling handwoven bags, mother-of-pearl jewellery and ready-to-wear, priced €70–€540. The site is...
MIMS — Multi-Market Gummy Supplement Storefront on Shopify
A Shopify storefront for a sugar-free gummy vitamin brand, split into Adults and Kids ranges across six formulas (immunity, sleep,...
Peanut Butter & Co — CPG Brand Storefront on Shopify
A Shopify storefront for a family-owned CPG brand best known for its ten peanut butter flavours, extended into powders, almond...
IBOSH – International Certification Board & Partner Portal
IBOSH is an enterprise-grade certification and accreditation platform engineered for the International Board of Occupational Safety and Health. Built to...
InnoGear — Multi-Category Consumer Electronics & Home Storefront on Shopify
A Shopify storefront for InnoGear, a consumer brand best known on Amazon for aroma diffusers, solar spotlights and microphone arms...
Instafeed — Instagram Feed, Stories, Highlights & Reels for Shopify
A Shopify app that pulls a merchant's Instagram content into their storefront — posts, Stories, Highlights and Reels — and...
JB Equipment — Excavator Attachment Catalogue Storefront on Shopify
A Shopify storefront for a Hertfordshire manufacturer and distributor of excavator, telehandler and skid-steer attachments — buckets, grabs, tree shears,...
JoSephine — Slow-Fashion Womenswear Storefront on Shopify
A Shopify storefront for a Madrid slow-fashion womenswear label. Each season is presented as an editorial chapter — the current...
Joon Haircare — DTC + Wholesale Haircare Storefront on Shopify
A Shopify storefront for a US haircare brand built on Persian ingredient heritage — saffron, rose and Middle Eastern oils....
JSON-LD for SEO by DMB — Structured Data & Rich Results App for Shopify
A Shopify app that generates valid JSON-LD structured data across a store so products qualify for Google Rich Results and...
Juice Press — Multi-Channel Organic Juice & Grocery Storefront on Shopify
A Shopify storefront for a 25+ location New York juice and organic grocery chain, built to route customers across five...
Kakao Alimtalk Notifications — KakaoTalk Order Messaging App for Shopify
A public Shopify app that delivers order, shipping, delivery and refund notifications to Korean customers over KakaoTalk rather than email...
Kensington Furniture — Multi-Brand Furniture & Mattress Retail Storefront on Shopify
A Shopify storefront for a 113-year-old South Jersey furniture and mattress retailer operating a two-acre showroom. The site mirrors the...
Kissmetrics — Shopify Analytics Integration App
A public Shopify app connecting a merchant's store to Kissmetrics, the customer-analytics platform. It captures storefront and checkout events automatically...
Kpostcode — Korean Address & Postcode Lookup for Shopify Plus Checkout
A Shopify Plus checkout extension that brings Korea's standard address-entry pattern into Shopify. Rather than typing a street address, the...
Les emballages PickPack — Reusable Packaging Option for Shopify Checkout
A free Shopify app that lets shoppers choose PickPack reusable packaging instead of single-use boxes at checkout. The customer sees...
LogMyPrice — Price History & Strike-Price Compliance App for Shopify
A Shopify app that records every price change automatically and renders a verifiable 12-month price history chart on the product...
LOOPS Beauty — Hydrogel Mask Storefront on Shopify
Loops Beauty is a quiz-driven subscription beauty brand in the United States. Customers answer a personalised quiz that routes them...
Masderm — At-Home Radiofrequency Skincare Storefront on Shopify
A Shopify storefront for a Spanish skincare brand selling at-home radiofrequency devices and paired treatment creams — facial, body and...
Meller — Influencer-Led Eyewear Storefront on Shopify
A Shopify storefront for a Barcelona eyewear and accessories brand founded in 2014, selling sunglasses, blue-light glasses, chains and premium...
Miss Lamonique — Polish Health & Supplement Retailer for the UK Market
A bilingual (English/Polish) Shopify storefront importing Polish natural-health brands — Slavito, Skoczylas, Biowen, Visanto, Dobre Konopie — for the UK's...
Moonday — Global Lifestyle Apparel Storefront on Shopify
A Shopify storefront for a Spanish lifestyle apparel brand spanning clothing, swimwear, accessories, kids and home. It sells worldwide across...
Lead Apparel — B2B Corporate Merch Storefront + Launch Swag-Store Platform
A Shopify storefront for a B2B corporate merchandise supplier, carrying 50+ licensed brands (Nike, The North Face, Patagonia, Peter Millar,...
Necklace Builder — Step-by-Step Custom Jewellery Configurator for Shopify
A Shopify app that lets jewellery shoppers build a necklace in three steps — pendant, centre stone, chain — and...
NUNC Nutrition — Gummy Supplement DTC Storefront on Shopify
A Shopify storefront for a US gummy supplement brand covering roughly a dozen formulas — ACV, energy, beauty, sleep, biotin,...
Ölend — High-Variant Bag Storefront on Shopify
A Shopify storefront for a Spanish soft-bag brand selling backpacks, crossbodies, shoulder and small bags from €85 to €120. Its...
Ooh La Luxe — Multi-Brand Boutique Storefront on Shopify
A Shopify storefront for a boho-inspired California boutique stocking third-party labels (Free People, Daydreamer LA, Billini, Angie, Cotton Candy LA,...
OUNASS — Luxury Fashion E-Commerce Mobile App (Android)
The Android app for Ounass, Al Tayer Group's digital-only luxury retailer and the Middle East's largest luxury e-commerce platform, launched...
Payeo — Subscriptions & Recurring Payments App for Israeli Shopify Brands
A public Shopify subscriptions app built specifically for the Israeli market — the gap being that mainstream subscription apps don't...
Philippa 1970 — Spanish Luxury Womenswear Storefront on Shopify
A bilingual Shopify storefront for a Spanish luxury womenswear label known for printed occasion dresses, worn by Queen Letizia, Tamara...
Phoenix40 – Radiation Safety Training Platform
Phoenix40 is a specialized e-learning and compliance management platform delivering state-approved, 40-hour radiation safety certification for industrial radiographers. The web...
Poly & Bark — DTC Furniture Storefront on Shopify
A Shopify storefront for a DTC furniture brand selling sofas, sectionals, dining, bedroom, workspace, outdoor, lighting and decor. The build...
Pretty Sales Popup — FOMO & Social Proof App for Shopify
A public Shopify app bundling five conversion widgets into one install: sale notifications (recent purchase popups), exit-intent discount offers, promotion...
PUR Cold Pressed — Subscription-First Juice Cleanse Storefront on Shopify
A Shopify storefront for a US cold-pressed juice brand that ships perishable, HPP-protected juice nationwide in insulated coolers. The site...
Quilt Direct — Multi-Axis Retail & Tuition Storefront on Shopify
A Shopify store for a UK premier stockist of Bernina machines, OESD stabilisers, AccuQuilt cutters and Mettler/Aurifil threads. The catalogue...
Replaceit — Bulk Find-and-Replace Editor for Shopify (delisted)
A bulk-editing app that ran find-and-replace across an entire Shopify catalogue in a single operation — titles, descriptions, SEO meta...SDS — Certified Pre-Owned Camera Gear Marketplace with Automated Trade-In
A two-sided platform for used photo and video equipment: shoppers buy certified pre-owned camera bodies, lenses and accessories (Sony, Canon,...
SEO Image Optimizer by DMB — Compression, Alt-Text & Filename Automation for Shopify
A Shopify app that handles the three image jobs that affect page speed and search visibility: lossless compression, auto-generated keyword-rich...
Diaspora Co. — Single-Origin Spice DTC Storefront on Shopify
A Shopify storefront for a single-origin spice brand sourcing from 150+ family farms across India and Sri Lanka. Roughly 40...
SHOUT — Creator Marketplace & UGC Video Testimonial App for Shopify
A Shopify app that runs the entire UGC video pipeline inside the merchant admin — sourcing, briefing, fulfilment and display....
Social Bar — Floating Social Media Icon Bar for Shopify
A Shopify app that adds a floating social media icon bar to any storefront. Merchants pick from 50+ platform icons...
Social Proof & FOMO Sales Pop — Real-Time Activity Notification App for Shopify
A Shopify app that surfaces real-time store activity as storefront popups: recent orders, add-to-cart events, live visitor counts, abandoned carts,...
Sophie Ratner Jewelry — Fine Jewelry Storefront with Bridal & Bespoke Studio
A Shopify storefront for a New York designer of handmade 14k gold fine jewelry. Alongside the standard catalogue (earrings, necklaces,...
SourcEquip — Multi-Vendor Industrial Equipment Marketplace on Shopify
A B2B marketplace on Shopify for material-handling and construction equipment — forklifts, pallet jacks, stackers, scissor and boom lifts, attachments,...
StoreCopilot — Semantic Data Layer Connecting Shopify to ChatGPT and Claude
A Shopify app that lets merchants query their business in plain language through ChatGPT or Claude instead of reading dashboards....
Sunshine — Succulent & Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for what positions itself as Israel's largest succulent and gift centre. Plants run ₪23–₪200 alongside...
Support Hero — AI Helpdesk & Unified Inbox for Shopify
An AI helpdesk that consolidates Gmail and custom email accounts into one Shopify-native ticketing inbox. The AI is trained on...
Support Hero — Knowledge Management SaaS Marketing Site
A Squarespace marketing site for a knowledge-management SaaS product that runs separately on supporthero.io. The product provides a hosted help-centre...
Tailor Shirt Shop — Made-to-Measure Shirt Configurator for Shopify
A Shopify app that turns a shirt into a made-to-measure product. Customers work through a design panel — fabric, sleeves,...
TRAC91 — Delhivery Fulfilment App for Indian Shopify Merchants
A free Shopify app connecting Indian merchants to Delhivery courier services. Orders import automatically, ship in bulk, and generate carrier-specific...
Travelingos — Lead-Generation Site for a Mexico Travel Agency (WordPress)
A WordPress lead-generation site for a travel agency specialising in Mexico's Caribbean coast. Seven destinations (Cancún, Riviera Maya, Tulum, Playa...
Tru Diamonds
A Shopify storefront for a British simulated-diamond jewellery brand selling rings, earrings, neckwear and bracelets at £74–£300 against mined equivalents...
Ultimate Speed Booster Plus — Page Speed Optimisation App for Shopify
A public Shopify app that reduces perceived page load time using browser preloading — anticipating the shopper's next navigation and...
Dana's Bakery — Perishable Food DTC Storefront on Shopify
A Shopify storefront for a New York bakery known for American-flavoured French macarons, now selling Mookie™ boxes, stuffed cookies, Krisp...
Vanuat Coffee Dropshipper — Private-Label Coffee Dropshipping App & Shopify Storefront
Vanuat Coffee Dropshipper is a public Shopify app that turns a US coffee roaster and 3PL operation into a private-label...
Wefulfil Global — Shopify ↔ China 3PL Sourcing, Branding & Fulfilment Integration
Wefulfil Global is the Shopify integration layer for a China-based third-party logistics operator serving DTC brands in Europe, Australia and...
White Space — Personalised Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for an Israeli personalised-gift brand. Every product is made to order from customer-supplied input —...
Goom: Multi-region Plus build with Hebrew/English RTL
Goom is a fast-growing Israeli premium DTC brand selling internationally. It trades in Hebrew and English across three markets —...
Yooletta — Multi-Brand Stationery & Lifestyle Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for Israel's "paradise for paper lovers" — a curated retailer of international stationery and lifestyle...
YUXUS — Multi-Market Streetwear Storefront on Shopify
A Shopify storefront for a Madrid streetwear label founded in 2018, selling 11 seasonal drop collections (FW26, Forher 2.0, Memories,...Results from custom web applications we have shipped
Transparent pricing. Pick the model that fits your product roadmap.
Fixed-scope application builds, ongoing retainers, or full-time dedicated teams. Whatever the engagement, you’ll see the price before you sign: no hourly creep, no surprise change orders.
Fixed-scope application build
- Fixed SOW & written deliverables
- Architecture & core features included
- Full documentation & handover
- Easy off-ramp, no lock-in
Monthly product partnership
- Dedicated product/engineering lead
- Sprint cadence with weekly demos
- Feature work & stabilisation every month
- Unused hours roll 50% forward
Full-time product pod
- Senior full-stack engineers full-time
- Direct Slack & daily standups
- Reports to your product / engineering lead
- Signed SLA & continuous delivery
Not sure which fits? Book a free 30-min strategy call →
Six reasons organisations stay with us for custom applications
Most of our application work is repeat business or referral. These are the reasons clients give when we ask why.
- Product thinking + engineeringWe don’t just code requirements. We help prioritise, simplify and design applications people will actually use.
- Ship value earlyPhased delivery means you get a working core first, then expand — not a long wait for a big-bang launch.
- A dedicated lead on every projectOne accountable owner, clear weekly updates, no account-manager telephone game.
- Maintainable by your teamModern stacks, clear structure and documentation so you are never locked into us for every change.
- Transparent, fixed-scope pricingWritten scope and a fixed number before work starts. No surprise line items.
- You own the product & codeFull codebase, repos and documentation. Leaving is never held over you.
Questions we hear before every application engagement
Honest answers, including the ones most agencies dodge.
How long does a custom web application take?
MVPs and focused internal tools often ship in 8–16 weeks. Larger multi-module products are phased. Every quote includes a fixed timeline for the agreed scope.
Do you build MVPs or only full products?
Both. We specialise in scoped first versions that prove value quickly, then expand. You are never forced into a multi-year build before learning from real users.
What technologies do you use?
Primarily React/Next.js on the frontend with Node.js and PostgreSQL on the backend, hosted on modern platforms. We recommend the stack based on your requirements and team, not trends.
What does a typical engagement cost?
Project builds: $15K–$120K+. Monthly retainers: $4K–$15K/mo. Dedicated team: $12K–$40K/mo. Every quote is fixed-fee and locked in the SOW.
Will our team be able to maintain the application?
Yes. We use clear architecture, TypeScript and documentation. The goal is a product your team can own and extend, not a black box.
Can you integrate with our existing systems?
Yes. CRM, ERP, payment providers, Shopify, email tools and custom APIs are routinely integrated so the application fits into your existing stack.
