Shopify stores that convert, scale and stay fast

Where Shopify brands waste development budget, and what we fix

Eight problems account for most of the wasted development spend we see. Each one has a proven, revenue-focused fix we run as standard.

• Bloated themes & page buildersDawn forks and heavy builders kill Core Web Vitals and make every change expensive. We build clean, section-based Online Store 2.0 themes that merchants can edit without a developer.
• Slow mobile experienceLCP over 4s and high CLS quietly destroy conversion. We hit sub-2.5s LCP, CLS under 0.1 and INP under 200ms with a fixed 12-point performance checklist.
• Fragile or incomplete migrationsLost rankings, broken URLs and missing orders after a platform move. We run SEO-safe migrations with 301 maps, product/customer/order transfer and full pre-launch QA.
• Checkout that leaks revenueGeneric checkout, missing Shop Pay, weak trust signals and no A/B testing. We optimise checkout, payment UX and conversion paths with data, not opinion.
• No real custom functionalityWorkarounds and third-party apps stacked on top of each other. We build Shopify Functions, theme app extensions and clean custom apps when the product needs it.
• Agency that disappears after launchHandover docs that don’t match reality and no ongoing support. We offer retainers with written SLAs, weekly demos and a dedicated lead who already knows your store.
• Technical debt that compoundsHard-coded hacks, outdated Liquid and unmaintainable sections. We leave clean, documented, merchant-editable code so your next change doesn’t cost double.
• Generic ‘Shopify agencies’One-size templates and offshore teams that don’t understand ecommerce funnels. Everything we ship is built for how your catalogue, customers and operations actually work.