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Why most Shopify store launches under-deliver

The "easy parts" of Shopify are easy. The parts that decide whether you actually convert paid traffic are not.

Theme-first thinking

Picking the prettiest theme before validating UX. We start with funnel logic and let theme follow.

App stack bloat

Installing 20 apps before you have any data. We curate a lean stack against revenue impact.

Shipping & tax errors

Misconfigured zones, missing IOSS, broken weight rules. We test every region before launch.

Broken checkout flows

Apple Pay missing on iOS, address autofill broken on Android. We test on real devices.

Forgotten SEO basics

Forgotten SEO basics No schema, no canonicals, no redirect plan from old domain. We bake in SEO from day one.

Launch without analytics

Going live without GA4, Meta CAPI, or proper attribution. You'll be flying blind. We won't let that happen.

Manual upload errors

Products uploaded by hand mean missing variants, broken SKUs, and inventory drift. We automate the upload.

No baseline metrics

Launching without conversion baselines means you can't tell what's working. We measure from week one.

A full-service Shopify store build — no loose ends

Strategy, design, theme, apps, products, payments, shipping, SEO, analytics, and a clean go-live.

Store strategy & discovery

Audience research, competitor review, brand positioning, and a documented store strategy you keep after launch.

Premium theme or custom design

We help you pick the right Shopify theme — or design a custom one — based on your category and conversion goals.

Homepage, PLP & PDP design

Conversion-focused designs for homepage, collection, product detail, cart, and checkout with mobile-first layouts.

Theme development & customization

Section-based build in Online Store 2.0, custom Liquid logic, reusable blocks, merchant-friendly editing.

Product upload & catalog setup

Bulk upload, variants, options, SKUs, metafields, collection logic, tags, image optimization, alt text.

Payment gateway configuration

Shopify Payments, Stripe, PayPal, Apple Pay, Google Pay, Klarna, Afterpay, region-specific wallets — all tested.

Shipping & tax setup

Shipping zones, rate logic, real-time carrier rates, tax registration prompts, IOSS/VAT-compliant checkout.

Essential app stack

Reviews, email/SMS, search, upsells, subscriptions, loyalty, analytics — curated to your category, not bloated.

SEO foundation & analytics

Time-boxed sales events, drops, scripted discounts, line item promotions, pre-launch theme swaps with rollback paths.

Email & SMS welcome flow

Klaviyo or Omnisend account setup, brand-aligned welcome flow, cart abandonment, post-purchase.

Legal & policy pages

Privacy policy, terms of service, returns, shipping — written and GDPR-compliant from day one.

Photography & content guidance

Brief for product photographers, lifestyle shoot direction, and image specs for fast-loading PDPs.
Featured Shopify work

Stores we've launched & relaunched

A small sample of brands we've built and grown on Shopify.

Shopify Apparel

Fair Harbor Clothing

Coastal apparel brand on a high-conversion Shopify theme — editorial PDPs, modular collection pages, and a checkout tuned for Shop Pay and Apple Pay.

+27% RPV uplift
72% Mobile share
4.9★ UX rating
Shopify Plus Beverage

Loops Beauty

DTC face-mask brand launched on Shopify in 5 weeks. Subscription-first PDPs, quiz-driven product discovery, and clean recurring revenue mechanics.

5wk Launch time
+44% Quiz conversion
$8 CAC Quiz-to-sub
Shopify Plus DTC Beauty

Tru Diamonds

Lab-grown diamond brand — high-trust UX, customization flow, schema-rich PDPs, and zero-friction checkout for high-AOV purchases.

+38% Add-to-cart
<2.4s LCP mobile
4.8★ Trust score
Shopify Plus Health & Wellness

Quilt Direct

UK home brand with a 500-SKU catalog migrated from a legacy custom store. Faceted PLP, comparison flow, and B2B-lite pricing tiers.

500+ SKU catalog
+62% Organic traffic
3wk Migration
See the full Shopify portfolio →
4–8wk

Avg. build time

From kickoff to launch

250+

Stores launched

Since 2016, across 30+ countries

98%

Client satisfaction

Verified on Clutch

100%

Mobile-first

Built for 70% of Shopify traffic

Our Process

Our store development process

Six clearly-defined phases. You see and approve work at every step.

Discovery & brief 01
Discovery & brief

30-min kickoff to capture brand, products, customer, and goals. You leave with a written brief and a fixed quote.

Design direction 02
Design direction Carefully

Mood boards, theme recommendations, homepage design concept. Two rounds of revision to lock the visual direction.

Theme build & app stack 03
Theme build & app stack

Theme development in Online Store 2.0, customization, app installs, and configuration on a private staging URL.

Product upload & content 04
Product upload & content

We upload your full catalog, optimize images, write or refine product descriptions, and structure collections.

Configuration & QA 05
Configuration & QA

Payment, shipping, tax, notifications, legal pages, GDPR, mobile testing, and a 60-point pre-launch checklist.

Launch & 14-day care 06
Launch & 14-day care

DNS cutover, post-launch monitoring, fixes, and a written handover guide. Two weeks of hypercare included.

Knowledge transfer & scale 07
Knowledge transfer & scale

Strategic Planning

Documentation handover, runbooks, training sessions, performance playbooks, governance cadence, and roadmap planning for future scaling and long-term growth.

Six reasons to launch your store with us

250+ stores shipped

Across fashion, beauty, F&B, jewelry, B2B, and home goods verticals.

Mobile-first by default

Every store designed for the 70%+ of Shopify traffic that comes from mobile.

Apps curated, not stacked

We justify every app against revenue impact. No bloat.

Real Core Web Vitals

Sub-2.5s LCP and CLS under 0.1 on real mobile devices, not just Lighthouse.

Dedicated project manager

Single point of contact, weekly demos, Slack/email response in hours.

14-day hypercare included

Every launch comes with two weeks of bug fixes and small tweaks on the house.

60+ pre-launch checklist

Every store ships through a 60-point QA gate covering payment, shipping, tax, mobile, SEO, and analytics.

Training & handover video

30-min Loom walking your team through every admin workflow. Re-watchable.

Tools & technologies we build with

A curated, lean Shopify stack chosen for conversion impact and long-term maintainability.

Shopify Liquid
Shopify Liquid

Structures content on the web.

Online Store 2.0
Online Store 2.0

Flexible, modern Shopify storefronts.

Polaris
Polaris

Adds interactivity to web pages.

Klaviyo
Klaviyo

Ecommerce email automation platform

Omnisend
Omnisend

Email SMS automation

Yotpo
Yotpo

Reviews and loyalty platform

Judge.me
Judge.me

Product reviews platform

Stamped.io
Stamped.io

Reviews and loyalty platform

Loox
Loox

Photo review platform

Recharge
Recharge

Subscription billing platform

Skio
Skio

Convention-driven web app framework.

Bold
Bold

Ecommerce app suite platform

Smile.io
Smile.io

Loyalty and rewards platform

LoyaltyLion
LoyaltyLion

Loyalty rewards platform

Algolia
Algolia

Instant site search platform

Klevu
Klevu

AI search platform

Searchanise
Searchanise

Ecommerce search app

Google Platforms
Google Platforms

Smart cloud tools for developers.

Kubernetes
Kubernetes

Manages containers at massive scale.

Happy Client Stories

These voices echo the confidence and satisfaction of clients who've witnessed firsthand the impact of our solutions. At Zenfy, our clients aren't just partners.

Founder
DTC Beauty Brand, UK

"Tetralogicx took our outdated Shopify store and rebuilt it from the ground up. Conversion is up nearly 60% on mobile and the team has been incredibly responsive across time zones."

Head of Ecommerce
Home Goods Retailer, US

"We migrated 8,000 SKUs from WooCommerce to Shopify Plus with zero downtime and no SEO loss. The redirect map alone saved us months of organic traffic recovery."

CMO
Health & Wellness Brand, US

"They run our Shopify development as a retainer and it feels like an extension of our team. Weekly demos, fast turnaround, and a partner who pushes back when ideas need refining."

Luke Julian
CEO At astra.com

"From custom integrations to ongoing Shopify support, the Tetralogicx team has been proactive, organized, and incredibly reliable. They helped us launch new collections faster while reducing technical issues during peak traffic campaigns."

Shopify store development — FAQs

Most builds take 4–8 weeks. Lighter builds with a premium theme and under 50 products ship in 3 weeks. Heavily customized stores or migrations take 8–12 weeks.

Yes — every store we build is mobile-first. Over 70% of Shopify traffic now comes from mobile. We benchmark Core Web Vitals on real devices.

Yes. We bulk-upload, structure variants and options, set up collections, optimize images, and either refine your existing copy or write new SEO-friendly descriptions.

A lean stack: review app, email/SMS, search if your catalog is large, and category-specific apps for subscriptions, loyalty, or upsells. We avoid app bloat.

Yes. We help you choose between Basic, Shopify, Advanced, and Plus based on transaction volume, B2B needs, multi-region, and team size.

14-day hypercare included. After that, you can choose a monthly retainer (10–40 hrs/month) for improvements, app maintenance, and growth experiments.

Yes, our AI solutions are built with scalability in mind, allowing your system to evolve as your business demands grow.

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