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Why your Shopify store isn't converting like it should

The average Shopify store converts 1.4–2.1%. Top stores in the same category convert 2–3× that. The gap is almost never the product.

Mobile UX neglect

70%+ of traffic is mobile, but most stores are still designed desktop-first. We fix thumb zones, touch targets, sticky behavior.

PDPs that don't sell

Weak hero images, no scarcity, no social proof, sticky ATC missing. We rebuild PDPs for conversion, not aesthetics.

Cart abandonment

Free shipping bar missing, upsells absent, trust signals invisible. We rebuild the cart drawer for revenue.

Bloated app stack

Every app adds JS that slows your store. We audit, defer, and remove what isn't paying for itself.

No A/B testing program

Most stores test once a quarter, if at all. We run a continuous experimentation cycle tied to revenue.

Attribution leaks

Safari ITP, broken CAPI, GA4 misconfigured. We rebuild measurement so you can trust the numbers.

Survivor-bias testing

Only running winning tests publicly hides 80% of learnings. We document losers too.

Mobile-desktop confusion

Treating mobile and desktop as one funnel hides huge gaps. We segment everything.

A 100+ point Shopify CRO audit across every page that matters

Homepage & navigation

Hero clarity, value prop above the fold, social proof placement, IA, search visibility, category discoverability.

Collection (PLP) pages

Sort/filter UX, product card hierarchy, swatches, badges, lazy-loading, pagination vs infinite scroll, merchandising logic.

Product (PDP) pages

Image gallery, variant selection, scarcity, social proof, sticky ATC, shipping/return clarity, size guide, FAQ, reviews.

Cart & mini-cart

Free shipping bar, upsells, cross-sells, gift options, trust badges, friction-free path to checkout.

Checkout & post-purchase

Express payments, address autofill, form length, error handling, trust signals, thank-you upsell, order tracking.

Mobile UX (70%+ traffic)

Thumb zones, sticky behaviors, touch targets, modal patterns, viewport regressions, real-device benchmarking.

Site speed & Core Web Vitals

LCP, CLS, INP on real devices. Identify render-blocking apps, oversized images, unused JavaScript.

Technical SEO foundation

Schema, canonicals, indexation, internal linking, broken links, redirect chains, image alt coverage.

Analytics & tracking

GA4 events, Meta CAPI, Pinterest CAPI, server-side tracking, attribution accuracy, Shopify Analytics calibration.

Heatmap & session replay

Hotjar, Microsoft Clarity, Mouseflow setup with custom event triggers tied to your funnel.

Customer interviews

Recruit, schedule, and run 5–8 customer interviews per quarter — themes synthesized for your team.

Quarterly business reviews

Executive QBR with revenue attribution, test pipeline, win rate, and roadmap for next quarter.
Featured Shopify work

CRO wins across our portfolio

What measurable optimization looks like in practice.

Shopify Plus Beverage

Loops Beauty

Full PDP rebuild plus mobile checkout overhaul for a fast-growing beauty brand. Quiz-to-subscription flow optimized end-to-end.

+44% Mobile CR
+22% AOV
$8 Quiz-to-sub CAC
Shopify Plus DTC Beauty

Clinikally

Ongoing CRO retainer running 6 A/B tests per quarter on a 10K-SKU teledermatology catalog — PDP, cart, and consultation funnel.

+41% Checkout rate
+18% RPV
6/q Active tests
Shopify Apparel

Tru Diamonds

Audit-led overhaul of PDP, customizer flow, and trust signals for a high-AOV lab-grown diamond brand. 80% of recommendations shipped in 60 days.

+38% ATC rate
+27% Checkout entry
80% Recs shipped
Shopify Plus Health & Wellness

Fair Harbor Clothing

Mobile-first checkout rebuild and PDP redesign for a coastal apparel brand. Apple Pay and Shop Pay restored, trust signals throughout.

+27% RPV uplift
4.9★ UX rating
<2s LCP mobile
See the full Shopify portfolio →
100+

Audit findings

Per engagement

5–7

Days to delivery

From access to written report

15–35%

Typical CR lift

Within 60–120 days

250+

Stores optimized

Since 2016

Our process

Six clearly-scoped phases. Measurable lift, not vanity metrics.

Six phases. Two-week sprints. Weekly demos. Production-grade from day one.

Kickoff & data access 01
Kickoff & data access

30-min kickoff. Read-only Shopify, GA4, and heatmap access. No admin changes needed.

Quantitative analysis 02
Quantitative analysis

Funnel data dissection by device, source, new vs returning, country, collection — to find where you bleed conversions.

Qualitative & heuristic review 03
Qualitative & heuristic review

Manual walkthrough of every key page on desktop and mobile, session replay analysis, optional user testing on 5–8 customers.

Audit report & roadmap 04
Audit report & roadmap

Written report, video walkthrough, ranked roadmap delivered within 5–7 business days. Findings tied to revenue.

Implementation (optional) 05
Implementation (optional)

Dev team ships highest-impact fixes on a sprint schedule — typically 80–95% of recommendations within 60 days.

A/B testing program (optional) 06
A/B testing program (optional)

Documentation handover, runbooks, training sessions, performance playbooks, governance cadence, and roadmap planning for future scaling and long-term growth.

Analyze & Optimize 07
Analyze & Optimize

Improve based on real data and user insights.

We help you make smarter decisions by analyzing real user behavior and performance metrics. From refining UX to optimizing features, every improvement is backed by data — not guesswork.

Six reasons brands trust us with CRO

We combine data-driven experimentation, UX insights, and performance optimization to turn more visitors into customers.

Shopify-specific expertise

A decade optimizing only Shopify. We know the platform's quirks, app limits, and theme bottlenecks cold.

Revenue-tied recommendations

Every finding scored on revenue impact × dev effort. No "add more white space" filler.

Statistically honest

We don't call winners on 5-day tests. Bayesian or frequentist, your call — we run them properly.

In-house dev team

If you want, we ship the recommendations too. Most clients see 80%+ implementation in 60 days.

Mobile-first by default

Every audit benchmarks mobile UX on real devices, not just Lighthouse on a desktop.

Tool-agnostic

We use the CRO toolkit that fits your stack — not a single vendor we're trying to upsell.

Statistically honest

No 5-day tests called as winners. Bayesian or frequentist — your call — but always honest.

Revenue, not vanity

Every test scored by incremental revenue, not time-on-page or bounce rate.

Our CRO toolkit

The tools we use to surface, prioritize, and validate every conversion opportunity.

GA4
GA4

Google Analytics 4 analytics platform

Shopify Analytics
Shopify Analytics

Built-in Shopify sales analytics tool

Hotjar
Hotjar

User behavior analytics and heatmaps

Microsoft Clarity
Microsoft Clarity

Simplifies JavaScript with easy syntax.

Mouseflow
Mouseflow

Website session replay analytics tool

Lucky Orange
Lucky Orange

Visitor recordings and heatmap software

Fullstory
Fullstory

Digital experience analytics platform

PageSpeed Insights
PageSpeed Insights

Website performance and speed analyzer

Lighthouse CI
Lighthouse CI

Automated website performance testing tool

Screaming Frog
Screaming Frog

Technical SEO crawling and audit tool

Ahrefs
Ahrefs

SEO research and backlink analysis tool

Cassandra
Cassandra

Distributed database for massive scalability.

MongoDB
MongoDB

Flexible NoSQL for unstructured data.

MySQL
MySQL

Reliable relational database for applications.

PostgreSQL
PostgreSQL

Advanced relational database with features.

AWS
AWS

Comprehensive cloud platform for everything.

Azure
Azure

Enterprise-ready cloud and services.

Google Platforms
Google Platforms

Smart cloud tools for developers.

Kubernetes
Kubernetes

Manages containers at massive scale.

What clients say about working with us

Founder
DTC Beauty Brand, UK

"Tetralogicx took our outdated Shopify store and rebuilt it from the ground up. Conversion is up nearly 60% on mobile and the team has been incredibly responsive across time zones."

Head of Ecommerce
Home Goods Retailer, US

"We migrated 8,000 SKUs from WooCommerce to Shopify Plus with zero downtime and no SEO loss. The redirect map alone saved us months of organic traffic recovery."

CMO
Health & Wellness Brand, US

"They run our Shopify development as a retainer and it feels like an extension of our team. Weekly demos, fast turnaround, and a partner who pushes back when ideas need refining."

Operations Director
Luxury Skincare Brand, Canada

"Tetralogicx completely optimized our Shopify Plus storefront for speed, CRO, and subscription flows. Within the first 90 days, our average order value increased significantly and the customer experience finally matched our brand expectations."

Shopify CRO & audit — FAQs

Most audits are delivered within 5–7 business days from analytics access. Larger Plus stores with multi-region or B2B funnels take 8–12 business days.

Standard audit starts at $2,500 for stores under $1M GMV. Comprehensive Plus audits range $4,500–$10,000. Ongoing CRO retainers start at $3,500/month.

Both. Many clients take the report and run with it. Others hire our dev team to ship the changes on a sprint cadence — typically 80–95% within 60 days.

Most engagements see 15–35% relative lift within 90–120 days when recommendations are implemented and A/B tests run. We never guarantee a specific number.

Read-only Shopify staff access (Reports + Online Store + Orders), GA4 read access, and your heatmap tool if you use one. We never modify your store during audit.

Yes. Plus engagements cover B2B funnels, checkout extensibility experiments, Shopify Functions for dynamic discounts, multi-region testing across Markets. $5M–$100M+ GMV brands.

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