Shopify CRO that ships measurable revenue lift ships measurable revenue lift
Data-driven A/B testing, funnel teardowns, heatmap analysis, and checkout optimization: tied to revenue, not opinion. 250+ audits delivered, average 18–38% lift.
since 2020
vetted
enterprise
Trusted by 250+ brands across the US, UK, UAE & Europe
Where Shopify stores leak conversion, and what we do about it
Eight problems account for most of the money left on the table in a Shopify build. Each one has a fix we run as standard.
- Restrictive themesPage builders and locked sections force compromises. We hand-build sections your merchandisers can actually edit.
- App bloat and conflictsEvery app adds scripts, rent and another thing to break. We replace what we can with native code and Shopify Functions.
- Slow load timesThird-party tags and unoptimised media push LCP past four seconds. We set a performance budget per template and hold it.
- Clunky checkoutExtra steps and missing wallets cost you completed orders. We tune checkout with extensions, Shop Pay and one-page flows.
- Scaling bottlenecksDrop days and catalogue growth expose theme limits. We build for the peak, not the average Tuesday.
- Painful admin UXIf changing a banner needs a developer, it does not get changed. We ship metafield-driven controls your team owns.
- No analytics baselineWithout clean events you cannot prove a lift. We instrument GA4 and server-side tracking before we touch the theme.
- SEO regressionsReplatforming without a redirect map loses rankings you paid years for. Every URL is mapped before launch.
Eight CRO capabilities tied to revenue (not opinion)
Heatmap + analytics + qualitative research, every recommendation scored on revenue impact, never vanity metrics. Sprint cycles tied to dollar outcomes.
A/B testing program
Server-side and client-side tests with Optimizely, VWO, or Shopify-native Functions. Statistically rigorous, sample-size aware.
Funnel teardowns
Step-by-step funnel analysis, landing → PDP → cart → checkout. Identify and fix the 3 biggest leaks per quarter.
Checkout optimization
Form field reduction, Shop Pay rollout, accelerated checkout, address autocomplete, typical lift 8–22%.
PDP optimization
Above-the-fold testing, sticky add-to-cart, image gallery improvements, size/variant selector UX, social proof modules.
Heatmap research
Hotjar / Microsoft Clarity sessions, scrollmaps, rage clicks, exit intent, turned into testable hypotheses.
Qualitative research
5-second tests, customer interviews, post-purchase surveys, NPS, for the “why” behind the numbers.
Personalization
Klaviyo flows, Nosto / Rebuy product recs, segment-aware merchandising, returning-visitor experiences.
Monthly CRO retainers
2–3 tests shipped/month, monthly readouts, quarterly strategic review, revenue lift in the SOW.
How a CRO program runs
Conversion work without instrumentation is decoration. The first stage exists to make the rest measurable.
Baseline and instrumentation
Stage 1
We audit your analytics, fix the tracking that is lying to you, and agree the metric each test moves.
Research and hypothesis
Stage 2
Heatmaps, session replay, funnel teardowns and customer input turn into a ranked hypothesis backlog.
Test and measure
Stage 3
Tests get built and run to a pre-agreed sample size, not stopped early because the numbers looked good on Tuesday.
Roll out and compound
Stage 4
Winners ship to the theme. Losers get documented so nobody retests them next quarter.
What a CRO program covers
Written into the SOW before you sign, so there is no argument later about what was implied.
In scope
- Analytics and tracking audit before any testing begins
- Heatmap, session replay and funnel research
- Test design, build and statistical readout
- Checkout, PDP and collection page optimization
- Personalization and segment-level experiences
- Monthly readout showing tests run, won, lost and shipped
Handled separately
- Guaranteed conversion lift, which nobody can honestly promise
- Advertising spend and media buying
- Full brand or visual identity redesign
Not exclusions on principle. Any of these can be scoped as its own engagement, priced on its own.
Three ways to lift conversion, and what each one costs you
Three common approaches to lifting conversion, and what each one actually costs you.
Apply a best-practice checklist
Your volume is under roughly $2M and your checkout needs are standard.
The catch
Best practice is an average. It regresses as often as it lifts, and you learn nothing about your customers.
Run a continuous testing program
You need checkout control, B2B, multiple markets, or you have outgrown API limits.
The catch
Slow by design. Real answers take weeks, and you have to accept losing tests.
Redesign the whole thing
You are running content-heavy or multi-brand experiences that Liquid makes painful.
The catch
You change everything at once, so you cannot tell what worked, and you may ship a regression.
What we run conversion work with
Research tooling to find the hypothesis, testing infrastructure to settle it, and Shopify-native code to ship the winner.
Research
- Liquid
- Online Store 2.0
- Hydrogen
- React
- Next.js
- JavaScript
- TypeScript
Testing
- Node.js
- PHP
- Python
- GraphQL
- Storefront API
- Shopify Functions
Analytics
- MySQL
- PostgreSQL
- MongoDB
Implementation
- AWS
- Google Cloud
- Kubernetes
Proof, not promises
Long-form case studies with the numbers behind them, next to the live stores we build and run. Filter to whichever kind of proof you came for.
All In One Commerce — Consolidated Shopify Commerce Suite
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AutoTrack — Branded Order Tracking App for Shopify
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B&G Guitars — Handmade Instrument Storefront with Custom Build Configurator
A Shopify storefront for a Tel Aviv luthier building electric, acoustic and bass guitars by hand. The catalogue is tiered...
ZA Dropshipping (ZAD) — South African Supplier Integration App for Shopify
ZA Dropshipping is a supplier-side Shopify app built for a South African fulfilment operator serving local merchants. South African dropshippers...
Clinikally — Dermatology-Led Skincare Commerce & Teleconsult Platform on Shopify
Clinikally is India’s #1 teledermatology platform. Patients book doctor-led consultations and fill prescriptions alongside a catalogue of more than 10,000...
Centric — Men's Performance Activewear Storefront on Shopify
A Shopify storefront for a men's activewear brand built around proprietary fabric platforms — Hiflex®, Copper-Dura™, Airstripe™, Stratonic™, Lufton™, Terraflex™,...
Checkout Bricks — Checkout Extensibility App for Shopify Plus
A public Shopify app that adds modular blocks to the Plus checkout — AI product recommendations, checkout upsells, custom fields...
Clear'd — Shopify Connector for the Cleard Social Commerce Platform
A free connector app linking a Shopify store to an external Cleard account. The merchant verifies a Cleard API key,...
The British Hovercraft Company — Configurable Craft Catalogue & Parts Store on Shopify
A Shopify store for the world's largest manufacturer of recreational and light-commercial hovercraft, exporting to 40+ countries. The build carries...
Dé Rococo — Global DTC Fashion Storefront on Shopify
Dé Rococo is a Tel Aviv fashion label founded in 2017 by Romy Spector, known first for swimwear and now...
Dreamland Jewelry — High-SKU Sterling Silver Storefront on Shopify
A Shopify storefront for a high-volume sterling silver jewelry retailer with roughly 45 collections across rings, chains, necklaces, pendants, earrings...
Duamadé — Recycled-Plastic Design Studio Storefront on Shopify
A Shopify storefront for a Spanish design studio making furniture and homeware from recycled plastic — bottle caps, packaging and...
Estimato — Delivery Date ETA Widget for Shopify (Built for Shopify)
A Built for Shopify certified app that adds an estimated-delivery-date widget to product pages. Merchants define processing and shipping times...
Fair Harbor — Sustainable Coastal Apparel Storefront on Shopify
A Shopify storefront for a Certified B Corp menswear and swim brand built from recycled plastic bottles, selling swim, tops,...
Flabelus — Global Omnichannel Footwear Storefront on Shopify
A Shopify storefront for a Spanish handmade footwear brand that has scaled from Mary Janes into a full lifestyle range...
Foberry — Made-to-Measure Menswear Storefront on Shopify
A Shopify storefront for a Pakistani made-to-measure menswear brand selling shirts, trousers and jackets from Rs. 4,700 to Rs. 7,450....
Foreclosure OPS (Real Estate Intelligence Platform)
Foreclosure OPS is a specialized PropTech SaaS platform that automates the collection, enrichment, and analysis of county foreclosure filings. Built...
Ganzitos — Spanish Women's Footwear Storefront on Shopify
A Shopify storefront for a Madrid women's footwear brand making leather shoes in Spain — ballerinas, Mary Janes, loafers and...
Harber London — Global Leather Goods Storefront on Shopify
A Shopify storefront for a London full-grain leather goods brand selling wallets, tech sleeves, bags and accessories worldwide. The catalogue's...
Headshop Drop — Restricted-Category Dropshipping App & Supplier Platform for Shopify
Headshop Drop is a supplier-side Shopify app built for One Wholesale, a Toronto-based distributor of smoking accessories and cannabis-adjacent products....
Heimat Atlantica — Artisan Fashion & Accessories Storefront on Shopify
A Shopify storefront for a Galician artisan label selling handwoven bags, mother-of-pearl jewellery and ready-to-wear, priced €70–€540. The site is...
MIMS — Multi-Market Gummy Supplement Storefront on Shopify
A Shopify storefront for a sugar-free gummy vitamin brand, split into Adults and Kids ranges across six formulas (immunity, sleep,...
Peanut Butter & Co — CPG Brand Storefront on Shopify
A Shopify storefront for a family-owned CPG brand best known for its ten peanut butter flavours, extended into powders, almond...
IBOSH – International Certification Board & Partner Portal
IBOSH is an enterprise-grade certification and accreditation platform engineered for the International Board of Occupational Safety and Health. Built to...
InnoGear — Multi-Category Consumer Electronics & Home Storefront on Shopify
A Shopify storefront for InnoGear, a consumer brand best known on Amazon for aroma diffusers, solar spotlights and microphone arms...
Instafeed — Instagram Feed, Stories, Highlights & Reels for Shopify
A Shopify app that pulls a merchant's Instagram content into their storefront — posts, Stories, Highlights and Reels — and...
JB Equipment — Excavator Attachment Catalogue Storefront on Shopify
A Shopify storefront for a Hertfordshire manufacturer and distributor of excavator, telehandler and skid-steer attachments — buckets, grabs, tree shears,...
JoSephine — Slow-Fashion Womenswear Storefront on Shopify
A Shopify storefront for a Madrid slow-fashion womenswear label. Each season is presented as an editorial chapter — the current...
Joon Haircare — DTC + Wholesale Haircare Storefront on Shopify
A Shopify storefront for a US haircare brand built on Persian ingredient heritage — saffron, rose and Middle Eastern oils....
JSON-LD for SEO by DMB — Structured Data & Rich Results App for Shopify
A Shopify app that generates valid JSON-LD structured data across a store so products qualify for Google Rich Results and...
Juice Press — Multi-Channel Organic Juice & Grocery Storefront on Shopify
A Shopify storefront for a 25+ location New York juice and organic grocery chain, built to route customers across five...
Kakao Alimtalk Notifications — KakaoTalk Order Messaging App for Shopify
A public Shopify app that delivers order, shipping, delivery and refund notifications to Korean customers over KakaoTalk rather than email...
Kensington Furniture — Multi-Brand Furniture & Mattress Retail Storefront on Shopify
A Shopify storefront for a 113-year-old South Jersey furniture and mattress retailer operating a two-acre showroom. The site mirrors the...
Kissmetrics — Shopify Analytics Integration App
A public Shopify app connecting a merchant's store to Kissmetrics, the customer-analytics platform. It captures storefront and checkout events automatically...
Kpostcode — Korean Address & Postcode Lookup for Shopify Plus Checkout
A Shopify Plus checkout extension that brings Korea's standard address-entry pattern into Shopify. Rather than typing a street address, the...
Les emballages PickPack — Reusable Packaging Option for Shopify Checkout
A free Shopify app that lets shoppers choose PickPack reusable packaging instead of single-use boxes at checkout. The customer sees...
LogMyPrice — Price History & Strike-Price Compliance App for Shopify
A Shopify app that records every price change automatically and renders a verifiable 12-month price history chart on the product...
LOOPS Beauty — Hydrogel Mask Storefront on Shopify
Loops Beauty is a quiz-driven subscription beauty brand in the United States. Customers answer a personalised quiz that routes them...
Masderm — At-Home Radiofrequency Skincare Storefront on Shopify
A Shopify storefront for a Spanish skincare brand selling at-home radiofrequency devices and paired treatment creams — facial, body and...
Meller — Influencer-Led Eyewear Storefront on Shopify
A Shopify storefront for a Barcelona eyewear and accessories brand founded in 2014, selling sunglasses, blue-light glasses, chains and premium...
Miss Lamonique — Polish Health & Supplement Retailer for the UK Market
A bilingual (English/Polish) Shopify storefront importing Polish natural-health brands — Slavito, Skoczylas, Biowen, Visanto, Dobre Konopie — for the UK's...
Moonday — Global Lifestyle Apparel Storefront on Shopify
A Shopify storefront for a Spanish lifestyle apparel brand spanning clothing, swimwear, accessories, kids and home. It sells worldwide across...
Lead Apparel — B2B Corporate Merch Storefront + Launch Swag-Store Platform
A Shopify storefront for a B2B corporate merchandise supplier, carrying 50+ licensed brands (Nike, The North Face, Patagonia, Peter Millar,...
Necklace Builder — Step-by-Step Custom Jewellery Configurator for Shopify
A Shopify app that lets jewellery shoppers build a necklace in three steps — pendant, centre stone, chain — and...
NUNC Nutrition — Gummy Supplement DTC Storefront on Shopify
A Shopify storefront for a US gummy supplement brand covering roughly a dozen formulas — ACV, energy, beauty, sleep, biotin,...
Ölend — High-Variant Bag Storefront on Shopify
A Shopify storefront for a Spanish soft-bag brand selling backpacks, crossbodies, shoulder and small bags from €85 to €120. Its...
Ooh La Luxe — Multi-Brand Boutique Storefront on Shopify
A Shopify storefront for a boho-inspired California boutique stocking third-party labels (Free People, Daydreamer LA, Billini, Angie, Cotton Candy LA,...
OUNASS — Luxury Fashion E-Commerce Mobile App (Android)
The Android app for Ounass, Al Tayer Group's digital-only luxury retailer and the Middle East's largest luxury e-commerce platform, launched...
Payeo — Subscriptions & Recurring Payments App for Israeli Shopify Brands
A public Shopify subscriptions app built specifically for the Israeli market — the gap being that mainstream subscription apps don't...
Philippa 1970 — Spanish Luxury Womenswear Storefront on Shopify
A bilingual Shopify storefront for a Spanish luxury womenswear label known for printed occasion dresses, worn by Queen Letizia, Tamara...
Phoenix40 – Radiation Safety Training Platform
Phoenix40 is a specialized e-learning and compliance management platform delivering state-approved, 40-hour radiation safety certification for industrial radiographers. The web...
Poly & Bark — DTC Furniture Storefront on Shopify
A Shopify storefront for a DTC furniture brand selling sofas, sectionals, dining, bedroom, workspace, outdoor, lighting and decor. The build...
Pretty Sales Popup — FOMO & Social Proof App for Shopify
A public Shopify app bundling five conversion widgets into one install: sale notifications (recent purchase popups), exit-intent discount offers, promotion...
PUR Cold Pressed — Subscription-First Juice Cleanse Storefront on Shopify
A Shopify storefront for a US cold-pressed juice brand that ships perishable, HPP-protected juice nationwide in insulated coolers. The site...
Quilt Direct — Multi-Axis Retail & Tuition Storefront on Shopify
A Shopify store for a UK premier stockist of Bernina machines, OESD stabilisers, AccuQuilt cutters and Mettler/Aurifil threads. The catalogue...
Replaceit — Bulk Find-and-Replace Editor for Shopify (delisted)
A bulk-editing app that ran find-and-replace across an entire Shopify catalogue in a single operation — titles, descriptions, SEO meta...SDS — Certified Pre-Owned Camera Gear Marketplace with Automated Trade-In
A two-sided platform for used photo and video equipment: shoppers buy certified pre-owned camera bodies, lenses and accessories (Sony, Canon,...
SEO Image Optimizer by DMB — Compression, Alt-Text & Filename Automation for Shopify
A Shopify app that handles the three image jobs that affect page speed and search visibility: lossless compression, auto-generated keyword-rich...
Diaspora Co. — Single-Origin Spice DTC Storefront on Shopify
A Shopify storefront for a single-origin spice brand sourcing from 150+ family farms across India and Sri Lanka. Roughly 40...
SHOUT — Creator Marketplace & UGC Video Testimonial App for Shopify
A Shopify app that runs the entire UGC video pipeline inside the merchant admin — sourcing, briefing, fulfilment and display....
Social Bar — Floating Social Media Icon Bar for Shopify
A Shopify app that adds a floating social media icon bar to any storefront. Merchants pick from 50+ platform icons...
Social Proof & FOMO Sales Pop — Real-Time Activity Notification App for Shopify
A Shopify app that surfaces real-time store activity as storefront popups: recent orders, add-to-cart events, live visitor counts, abandoned carts,...
Sophie Ratner Jewelry — Fine Jewelry Storefront with Bridal & Bespoke Studio
A Shopify storefront for a New York designer of handmade 14k gold fine jewelry. Alongside the standard catalogue (earrings, necklaces,...
SourcEquip — Multi-Vendor Industrial Equipment Marketplace on Shopify
A B2B marketplace on Shopify for material-handling and construction equipment — forklifts, pallet jacks, stackers, scissor and boom lifts, attachments,...
StoreCopilot — Semantic Data Layer Connecting Shopify to ChatGPT and Claude
A Shopify app that lets merchants query their business in plain language through ChatGPT or Claude instead of reading dashboards....
Sunshine — Succulent & Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for what positions itself as Israel's largest succulent and gift centre. Plants run ₪23–₪200 alongside...
Support Hero — AI Helpdesk & Unified Inbox for Shopify
An AI helpdesk that consolidates Gmail and custom email accounts into one Shopify-native ticketing inbox. The AI is trained on...
Support Hero — Knowledge Management SaaS Marketing Site
A Squarespace marketing site for a knowledge-management SaaS product that runs separately on supporthero.io. The product provides a hosted help-centre...
Tailor Shirt Shop — Made-to-Measure Shirt Configurator for Shopify
A Shopify app that turns a shirt into a made-to-measure product. Customers work through a design panel — fabric, sleeves,...
TRAC91 — Delhivery Fulfilment App for Indian Shopify Merchants
A free Shopify app connecting Indian merchants to Delhivery courier services. Orders import automatically, ship in bulk, and generate carrier-specific...
Travelingos — Lead-Generation Site for a Mexico Travel Agency (WordPress)
A WordPress lead-generation site for a travel agency specialising in Mexico's Caribbean coast. Seven destinations (Cancún, Riviera Maya, Tulum, Playa...
Tru Diamonds
A Shopify storefront for a British simulated-diamond jewellery brand selling rings, earrings, neckwear and bracelets at £74–£300 against mined equivalents...
Ultimate Speed Booster Plus — Page Speed Optimisation App for Shopify
A public Shopify app that reduces perceived page load time using browser preloading — anticipating the shopper's next navigation and...
Dana's Bakery — Perishable Food DTC Storefront on Shopify
A Shopify storefront for a New York bakery known for American-flavoured French macarons, now selling Mookie™ boxes, stuffed cookies, Krisp...
Vanuat Coffee Dropshipper — Private-Label Coffee Dropshipping App & Shopify Storefront
Vanuat Coffee Dropshipper is a public Shopify app that turns a US coffee roaster and 3PL operation into a private-label...
Wefulfil Global — Shopify ↔ China 3PL Sourcing, Branding & Fulfilment Integration
Wefulfil Global is the Shopify integration layer for a China-based third-party logistics operator serving DTC brands in Europe, Australia and...
White Space — Personalised Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for an Israeli personalised-gift brand. Every product is made to order from customer-supplied input —...
Goom: Multi-region Plus build with Hebrew/English RTL
Goom is a fast-growing Israeli premium DTC brand selling internationally. It trades in Hebrew and English across three markets —...
Yooletta — Multi-Brand Stationery & Lifestyle Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for Israel's "paradise for paper lovers" — a curated retailer of international stationery and lifestyle...
YUXUS — Multi-Market Streetwear Storefront on Shopify
A Shopify storefront for a Madrid streetwear label founded in 2018, selling 11 seasonal drop collections (FW26, Forher 2.0, Memories,...Results from conversion programmes we have run
Transparent pricing. Pick the model that fits your stage.
Fixed-scope projects, ongoing retainers, or full-time dedicated teams. Whatever the engagement, you'll see the price before you sign: no hourly creep, no surprise change orders.
Fixed-scope build
- Fixed SOW & written deliverables
- 14–60 day hypercare included
- Clean code & documentation handover
- Easy off-ramp, no lock-in
Monthly partnership
- Dedicated PM + senior engineer
- Sprint cadence with weekly demos
- 2–8 A/B tests per month
- Unused hours roll 50% forward
Full-time pod
- Senior engineers full-time on your team
- Direct Slack & daily standups
- Reports to your CTO/Eng Lead
- Signed SLA & SOC2-aligned process
Not sure which fits?Book a free 30-min strategy call →
Six reasons brands keep the programme running
Most of our conversion work is repeat business or referral. These are the reasons clients give when we ask why.
- Shopify Partner since 2018Certified, with direct partner support channels when a build needs them.
- 250+ stores shipped since 2019Seven years of Shopify-specific pattern recognition, not general web work.
- A dedicated PM on every buildOne accountable owner, weekly written updates, no account-manager telephone game.
- Conversion-first, not pixel-firstDesign decisions are argued from revenue impact, and measured after launch.
- Transparent, fixed-scope pricingWritten scope and a fixed number before work starts. No surprise line items.
- You own the code, alwaysClean handover, documented, on your repos. Leaving is never held over you.
Questions we hear before every Shopify CRO & Audit engagement
Honest answers, including the ones most agencies dodge.
What kind of lift can I expect?
Typical 18–38% revenue lift per quarter, depending on baseline. Highest-leverage stores often see 50%+ in the first 6 months.
How is a CRO audit different from a UX audit?
UX audits give opinion. CRO audits give prioritized hypotheses with revenue impact estimates, tied to your actual data, not best practices.
What tools do you use?
Hotjar / Microsoft Clarity for behavior, Optimizely / VWO for tests, GA4 + Shopify Analytics for revenue, Klaviyo for segments.
Do I need a minimum traffic level?
For statistically valid tests: ~10K monthly sessions. Below that, we focus on qualitative + best-practice fixes rather than A/B testing.
Will you implement the changes?
Yes, our dev team ships every winning test. No throwing recommendations over the wall.
Cost?
One-time audit: $3K–$8K. Monthly CRO retainer: $3K–$15K. Quarterly programs: $25K–$80K. Revenue lift guarantees available for established programs.
