A Shopify store for the world's largest manufacturer of recreational and light-commercial hovercraft, exporting to 40+ countries. The build carries two very different commercial motions: hovercraft are hand-built to order and route to enquiry — presented across 13 model pages split by Recreation, Commercial, Race and Electric — while parts, accessories and merchandise transact normally through the cart. Around it sit used-craft listings, commercial hire with RYA-qualified pilots, finance, warranty, a distributor network across six continents, and roughly 90 display currencies.
The British Hovercraft Company
Configurable Craft Catalogue & Parts Store on Shopify
PROJECT DETAILS
- Client
- British Hovercraft
- Timeline
- 2021-2026
- Category
- Shopify, Speciality
- Industry
- Marine & Specialist Vehicles, Search & Rescue / Commercial Services, Industrial Manufacturing
- Services
- Shopify storefront development combining enquiry-led product pages with transactional collections, Specification-led navigation architecture (use case × engine capacity across 13 models)
- Region
- United Kingdom
AT A GLANCE
Project facts.
- 13 models across four ranges; up to 100 hand-built craft a year; exported to 40+ countries on six continents
- Enquiry-led craft sales + transactional parts and merchandise, plus used craft, hire and RYA-piloted commercial services
