Goom is a fast-growing Israeli premium DTC brand selling internationally. We rebuilt their Shopify Plus store with Hebrew/English localization, multi-currency, custom subscription, and headless-ready architecture.
Goom is a fast-growing Israeli premium DTC brand selling internationally. It trades in Hebrew and English across three markets — Israel, Europe and the US — each with its own currency, tax and shipping rules, and runs a subscription programme alongside one-off orders.
Goom was running on a generic Shopify theme with broken Hebrew RTL support, no multi-currency, and a subscription flow that lost 70% of customers at checkout. They needed a Plus build that could handle three regions (Israel, Europe, US) with localized everything — language, currency, tax, shipping — without sacrificing their premium brand feel.
We architected the Plus build as a headless-ready theme from day one, even though we didn't go fully headless. RTL-aware components, Shopify Markets for multi-region, custom Recharge integration for subscriptions with edit-skip-cancel directly in the customer account, and a checkout extension for region-specific upsells.
Each one solves a specific part of the brief above.
Real-time validation prevents invalid ZIP purchases from entering cart
Pre-staged inventory with countdown, sold-out gates, and waitlist
Message cards, recipient addressing, scheduled delivery, gift wrap
Daily inventory sync with cold-chain capacity constraints
Theme architecture handles 20× traffic spikes without latency
Holiday subscription flow for repeat gifters
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
Mobile conversion rate up 58%, subscription opt-in up 72%, and the brand expanded from one market to three within 6 months of launch. They've stayed on retainer with us for ongoing campaign and subscription work.
The team understood our brand and rebuilt a store that feels premium in every region. The Hebrew RTL alone — done correctly for the first time in our company's history.
The exact platform, services and integrations behind the build.
Long-form studies from the same team, with the numbers behind them.
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