Sunshine — Succulent & Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for what positions itself as Israel's largest succulent and gift centre. Plants run ₪23–₪200 alongside gift boxes, wedding favours, corporate gifting and flower bouquets up to ₪2,900. The build's distinguishing features are a live same-day delivery countdown — a running timer showing how long remains to order for delivery today, with a geographic eligibility note — and a "which succulent suits you?" quiz for shoppers who don't know plants. Seasonal holiday collections, a B2B page, a care blog and Loox reviews complete it.
Sunshine — Succulent & Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for what positions itself as Israel's largest succulent and gift centre. Plants run ₪23–₪200 alongside gift boxes, wedding favours, corporate gifting and flower bouquets up to ₪2,900. The build's distinguishing features are a live same-day delivery countdown — a running timer showing how long remains to order for delivery today, with a geographic eligibility note — and a "which succulent suits you?" quiz for shoppers who don't know plants. Seasonal holiday collections, a B2B page, a care blog and Loox reviews complete it.
The brief
The challenge, and how we approached it
01
The challenge
Gift buying is deadline-driven — the customer usually needs it today, for an occasion tonight. But live plants ship on a delivery window that varies by region, and the same catalogue has to serve a ₪15 wedding favour bought in bulk and a ₪2,900 event order. Shoppers also arrive knowing the occasion, not the species.
02
Our approach
Urgency made concrete rather than decorative: a live countdown on the product page shows exactly how long remains to order for same-day delivery, paired with an explicit service map — Be'er Sheva to Haifa, order by 11:30, delivery 15:00–22:00 at ₪45, versus 2–4 days nationwide at ₪37. Occasion-led collections (weddings, employees, Rosh Hashanah, Passover, Tu BiShvat) run parallel to botanical ones (Echeveria, cacti, mini succulents, air purifiers, low-light), so an event planner and a plant person each get their own route. A recommendation quiz handles the undecided. Personalised greeting-card design and a corporate page carry the B2B side, and a care blog with a pest-identification tool builds post-purchase retention on a product people are afraid of killing.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
★
★
★
★
★
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderSunshine
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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