Shopify وCustom Web App

Phoenix40 – Radiation Safety Training Platform

Phoenix40 is a specialized e-learning and compliance management platform delivering state-approved, 40-hour radiation safety certification for industrial radiographers. The web app streamlines non-destructive testing (NDT) training by providing self-paced digital chapters, in-person classroom registration, comprehensive syllabus tracking, and automated digital certificate generation.

www.clinikally.com
Phoenix40 – Radiation Safety Training Platform
Results at a glance

What changed for Dana's Bakery

2.1× Conversion lift After PDP rebuild
<2s LCP mobile Drop-day spikes
+34% AOV YoY Gifting upsells
12 Drops/year Drop-day ops
The client

Phoenix40 – Radiation Safety Training Platform

Phoenix40 is a specialized e-learning and compliance management platform delivering state-approved, 40-hour radiation safety certification for industrial radiographers. The web app streamlines non-destructive testing (NDT) training by providing self-paced digital chapters, in-person classroom registration, comprehensive syllabus tracking, and automated digital certificate generation.

The brief

The challenge, and how we approached it

01

The challenge

Industrial radiography is strictly regulated by radiation control bodies, requiring radiographers to complete a mandatory 40-hour accredited safety course before handling high-activity radioactive sources. Traditional training relied on rigid in-person classes, paper-based tracking, and manual certificate distribution, creating scheduling bottlenecks and compliance delays for field technicians.

02

Our approach

Architected an intuitive, high-performance training portal featuring a structured 9-chapter digital curriculum, interactive lesson progression, hybrid booking (online self-paced vs. classroom sessions), and automated certificate issuance upon completing the state-mandated 40 training hours.

What we built

Six capabilities shipped for Dana's Bakery

Each one solves a specific part of the brief above.

ZIP-gated shipping

Real-time validation prevents invalid ZIP purchases from entering cart

Drop architecture

Pre-staged inventory with countdown, sold-out gates, and waitlist

Gifting flow

Message cards, recipient addressing, scheduled delivery, gift wrap

Perishable inventory

Daily inventory sync with cold-chain capacity constraints

Drop-day performance

Theme architecture handles 20× traffic spikes without latency

Recurring orders

Holiday subscription flow for repeat gifters

How it ran

10 weeks build, in four stages

Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.

Stage 1

Audit and scope

We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.

Stage 2

Design and build

Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.

Stage 3

QA and launch

Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.

Stage 4

Hypercare

Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.

The outcome

Where Dana's Bakery landed

Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.

★ ★ ★ ★ ★

Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.

Founder Phoenix40
Tech stack

What this project runs on

The exact platform, services and integrations behind the build.

Commerce platform

  • Shopify Plus
  • Launchpad
  • Shopify Functions
  • Online Store 2.0

Engineering

  • Custom ZIP validator

Growth and operations

  • Klaviyo
  • ShipBob