Case study · Shopify · Mobile app

Loops Beauty: a quiz-driven store in five weeks, then a native app.

Loops Beauty is a quiz-driven subscription beauty brand in the United States. Customers answer a personalised quiz that routes them into a matching subscription, and the brand sells through both a Shopify storefront and a native mobile app.

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App CR
3.2×
Push opt-in
72%
Quiz CAC
$8

Live storefront · scrolling top to bottom

01 / PROJECT DETAILS

The project at a glance.

The app exists to drive retention and repeat purchase.

loopsbeauty.com (opens in a new tab)
Client
Loops Beauty
Industry
Beauty · DTC subscription
Region
United States
Platform
Shopify + React Native
Engagement
5-week launch + 14-week app
Timeline
2024–2026

What we delivered

  • Shopify launch
  • Quiz-to-subscription flow
  • Recharge subscriptions
  • Klaviyo welcome flows
  • React Native app

02 / THE PROBLEM

A store and a mobile app, both needed fast.

Loops Beauty was launching a quiz-driven subscription beauty brand and needed a Shopify store live in under 8 weeks with the quiz hooked into Recharge subscriptions, and a native mobile app to drive retention and repeat purchase.

Live in under 8 weeks

The store had a launch date and no existing build to start from.

A quiz wired into subscriptions

Quiz answers had to hand off directly into Recharge.

A native app for retention

Repeat purchase needed a home on the customer's phone.

Both, quickly

Neither half could wait for the other to finish.

03 / THE SOLUTION

Two phases: launch the store, then ship the app.

Phase 1 was a Shopify launch with a custom quiz flow integrated with Recharge, Klaviyo welcome flows and a conversion-tuned product page. Phase 2 was a React Native mobile app with the quiz, a subscription manager, push notifications and Apple Pay.

  • Quiz-to-subscription handoff

    A custom quiz flow integrated with Recharge sends each customer straight into a matching subscription.

  • Klaviyo welcome flows

    New subscribers are welcomed and onboarded from the first day.

  • Conversion-tuned product page

    The product page was built to convert from launch.

  • React Native mobile app

    Quiz, subscription manager, push notifications and Apple Pay in one app.

Desktop and mobile · the same build

04 / STRATEGY

Launch first. Retain second.

Four decisions shaped the build.

  1. 01

    Phase the work

    The store shipped first on its own date. The app followed, so revenue did not wait for it.

  2. 02

    Hand off directly

    The quiz routes into a subscription with no detour through a generic catalogue.

  3. 03

    Welcome flows from day one

    Email onboarding went live with the store, not as a later project.

  4. 04

    Put retention in the pocket

    The app gives subscribers one place to manage their plan and hear from the brand.

05 / SCREENS

The storefront in motion.

The whole homepage on desktop and on a phone, scrolling top to bottom side by side. Hover to hold it still.

06 / RESULTS

What changed for Loops Beauty.

3.2×

App conversion

72%

Push opt-in

$8

Quiz CAC

5 wk

Shopify launch

against an 8-week target

07 / PROCESS

How the engagement ran.

The same four stages as every engagement, with the specific work done for Loops Beauty at each one. The steps play through in order.

  1. Stage 1

    Audit and scope

    We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.

    What we did for Loops Beauty

    • Scoped a store launch in under 8 weeks
    • Planned two phases: store first, then app
    • Mapped quiz answers to subscription plans

  2. Stage 2

    Design and build

    Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.

    What we did for Loops Beauty

    • Built a custom quiz flow integrated with Recharge
    • Set up Klaviyo welcome flows
    • Built a conversion-tuned product page

  3. Stage 3

    QA and launch

    Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.

    What we did for Loops Beauty

    • Launched the Shopify store in 5 weeks
    • Built the React Native app in 14 weeks
    • Shipped Apple Pay, push and a subscription manager

  4. Stage 4

    Hypercare

    Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.

    What we did for Loops Beauty

    • App conversion at 3.2×
    • Push opt-in at 72%
    • Quiz customer acquisition cost of $8

08 / THE STOREFRONT

Scroll the whole page.

The full Loops Beauty homepage as shoppers see it. Scroll inside the frame to move through it from the offer strip to the footer.

Storefront

  • Shopify
  • Recharge
  • Klaviyo

Mobile app

  • React Native
  • Apple Pay
  • Push notifications
Loops Beauty homepage, full page