React & Next.js · Headless Shopify

React & Next.js storefronts that perform, scale and convert

Custom headless storefronts on React, Next.js and Shopify Hydrogen. We build fast, SEO-friendly, fully controlled frontends powered by the Storefront API — for brands that have outgrown the theme layer.

LCP on headless builds
<1s
Lighthouse performance
100
faster storefront loads
3×

48-hour audit

Get a free headless readiness audit

Send your store URL and we reply with a recorded walkthrough: whether headless is the right move, performance gaps, architecture options and five high-impact recommendations ranked by impact. No pitch, no obligation.

  • A recorded walkthrough, sent to your inbox
  • Priorities ranked by impact
  • No pitch, no obligation
Get a free headless readiness audit

Your details stay with us. We never share or sell them.

01 / CAPABILITIES

Sixteen ways we build modern frontends for Shopify brands.

From full headless storefronts on Next.js and Hydrogen to component systems, performance architecture and safe migrations. We build frontends that perform, scale and convert.

01

Headless Shopify storefronts

Fully custom frontends on the Storefront API with React or Next.js, while Shopify remains the commerce and checkout engine.

02

Next.js commerce builds

SSR, SSG and ISR architectures that deliver fast loads, strong SEO and flexible routing for complex catalogues.

03

Shopify Hydrogen

Official Hydrogen storefronts with Oxygen deployment, Remix-based routing and deep Shopify integration out of the box.

04

React component systems

Reusable, typed component libraries and design systems so your storefront stays consistent and easy to extend.

05

Performance-first architecture

Code splitting, image optimisation, edge caching and Core Web Vitals targets built into the architecture from day one.

06

Storefront API integration

Products, collections, cart, checkout and customer data wired cleanly through GraphQL with caching and error handling.

07

SEO for headless

Server-rendered pages, structured data, sitemaps and meta handling so headless does not cost you rankings.

08

TypeScript & modern tooling

Type-safe codebases, linting, testing and CI so the frontend stays maintainable as the team and catalogue grow.

09

Custom UX & interactions

Complex product configurators, filters, quizzes and motion that are difficult or impossible in Liquid themes.

10

Migration from themes

Phased moves from Online Store 2.0 to headless with URL mapping, SEO preservation and parallel launch plans.

11

App & third-party integration

Reviews, subscriptions, search, loyalty and ERP systems integrated into the React frontend without theme app bloat.

12

Edge & hosting setup

Vercel, Oxygen, Cloudflare or custom edge deployments configured for global performance and reliability.

13

Headless readiness audits

Architecture, cost, SEO and team-fit assessments so you know whether and when headless is the right next step.

14

B2B headless experiences

Account-aware storefronts, custom catalogues and wholesale flows built on React for Shopify B2B brands.

15

Multi-market headless

Localised routing, currency and content for brands selling across multiple regions on a single React codebase.

16

Analytics & experimentation

GA4, event tracking and A/B testing wired into the React frontend so performance and conversion stay measurable.

02 / PROCESS

How a React & Next.js engagement runs.

Every engagement follows the same four stages. You always know what is happening next and how success is measured at each milestone.

  1. Stage 1

    Discovery & architecture

    We assess your current storefront, goals and constraints, then recommend the right stack (Next.js, Hydrogen or hybrid) and a clear architecture and migration plan.

  2. Stage 2

    Design system & foundations

    Component library, TypeScript setup, Storefront API integration, routing and performance baselines are established before feature work begins.

  3. Stage 3

    Build, integrate & optimise

    Pages, product flows, cart and checkout integrations ship in iterations. We optimise for Core Web Vitals, SEO and conversion throughout.

  4. Stage 4

    Launch, hand over & support

    Staged launch, monitoring, documentation and optional retainer support so your team can own and extend the frontend confidently.

03 / OUR WORK

Recent work from our portfolio.

Live stores, apps and platforms we have built and run. Case studies open on this site; other projects open the live build in a new tab.

View all work

<1s

LCP on headless builds

typical target on optimised Next.js and Hydrogen storefronts

100

Lighthouse performance

achievable with disciplined architecture and asset strategy

3×

Faster storefront loads

versus heavy Liquid themes with multiple apps

Full

Design control

no theme constraints on layout, motion or interaction

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Custom web app

Phoenix40: Radiation Safety Training Platform

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Live site: Phoenix40: Radiation Safety Training Platform

04 / PRICING

Transparent pricing. Pick the model that fits your frontend roadmap.

Fixed-scope headless builds, ongoing retainers, or full-time dedicated teams. Whatever the engagement, you’ll see the price before you sign: no hourly creep, no surprise change orders.

Project

Fixed-scope headless build

$15K – $80K+

Fixed timeline · Milestone-billed

Best for: New headless storefronts, Hydrogen builds, theme-to-headless migrations, custom React experiences

  • Fixed SOW & written deliverables
  • Architecture & performance baselines
  • Full documentation & handover
  • Easy off-ramp, no lock-in

Retainer

Monthly frontend partnership

$3K – $12K / mo

20–80 hrs/month · Month-to-month

Best for: Ongoing Next.js/Hydrogen development, performance work, feature iterations

  • Dedicated frontend lead
  • Sprint cadence with weekly demos
  • Feature work & optimisation every month
  • Unused hours roll 50% forward

Dedicated team

Full-time frontend pod

$10K – $30K / mo

1–4 engineers · Embedded in your product team

Best for: Complex headless programmes, continuous development, multi-market frontends

  • Senior React/Next.js engineers full-time
  • Direct Slack & daily standups
  • Reports to your product / engineering lead
  • Signed SLA & continuous delivery

05 / WHY BRANDS STAY

Six reasons brands stay with us for React & Next.js.

Most of our frontend work is repeat business or referral. These are the reasons clients give when we ask why.

Shopify + React expertise

We know the Storefront API, Hydrogen and Next.js deeply. Frontends are built for commerce outcomes, not just clean code.

Performance as a default

Core Web Vitals, edge caching and lean bundles are designed in from the start — not bolted on later.

A dedicated lead on every project

One accountable owner, clear weekly updates, no account-manager telephone game.

Maintainable by your team

TypeScript, clear structure and documentation so you are never locked into us to make small changes.

Transparent, fixed-scope pricing

Written scope and a fixed number before work starts. No surprise line items.

You own the code & data

Full codebase, repos and documentation. Leaving is never held over you.

06 / TECH STACK

What we build React & Next.js storefronts with.

Modern React and Next.js tooling combined with deep Shopify Storefront API and Hydrogen knowledge — never generic frontends bolted onto commerce.

Frontend

  • React
  • Next.js
  • Shopify Hydrogen
  • TypeScript
  • Tailwind
  • Remix

Shopify & data

  • Storefront API
  • Admin API
  • Hydrogen
  • Oxygen
  • Webhooks

Hosting & edge

  • Vercel
  • Shopify Oxygen
  • Cloudflare
  • edge caching
  • CDN

Tooling & quality

  • TypeScript
  • ESLint
  • Playwright
  • GitHub Actions
  • Storybook

07 / FAQ

Questions we hear before every headless engagement.

Honest answers, including the ones most agencies dodge.

When does headless / Next.js make sense?

When you need design or UX that themes can’t support, when performance has hit a ceiling, or when you want a single modern frontend across web and other channels. We help you decide with a readiness audit first.

Do you use Hydrogen or Next.js?

Both. Hydrogen is ideal when you want deep Shopify integration and Oxygen hosting. Next.js is preferred when you need maximum flexibility, existing React ecosystems or multi-channel frontends. We recommend based on your goals.

Will headless hurt our SEO?

Not if it’s done correctly. We use SSR/SSG, proper meta handling, sitemaps and structured data so rankings are protected and often improved through better performance.

What does a typical engagement cost?

Project builds: $15K–$80K+. Monthly retainers: $3K–$12K/mo. Dedicated team: $10K–$30K/mo. Every quote is fixed-fee and locked in the SOW.

Can we migrate gradually from a theme?

Yes. We often run hybrid or phased migrations so high-traffic pages move first while the rest of the store stays on the theme until ready.

Will our team be able to maintain the code?

Yes. We use TypeScript, clear component structure and documentation. The goal is a codebase your team can own and extend, not a black box.