A Shopify storefront for a boho-inspired California boutique stocking third-party labels (Free People, Daydreamer LA, Billini, Angie, Cotton Candy LA, Olivaceous and more) at $18–$98. The catalogue is navigable four ways — by category, by occasion ("What to Wear": bride-to-be, mom-to-be, vacation, date night, festival, wedding, work, gym), by stocked brand, and by trend colour (neutrals, black, white, florals). Supporting it are quick-shop on every card with colour variant links, a back-in-stock collection, an Afterpay page, a GoAffPro affiliate programme, and a ~190-country currency selector alongside the physical stores.
PROJECT DETAILS
- Client
- Ooh La Luxe
- Timeline
- 2023-2026
- Category
- Shopify, Apparel
- Industry
- Fashion & Apparel, Omnichannel Retail, Boutique & Curated Retail
- Services
- Shopify storefront development with four-axis collection architecture and quick-shop merchandising
- Engagement
- End-to-end product build — multi-module Shopify app development through App Store launch
- Region
- United States (California)
AT A GLANCE
Project facts.
- Four navigation axes — category, occasion (10 collections), stocked brand, trend colour
