A Shopify storefront for a Tel Aviv luthier building electric, acoustic and bass guitars by hand. The catalogue is tiered by how the instrument is made — Crossroads (production, from $1,350), Private Build (from $3,150), One of a Kind (from $4,950) and Custom Order (from $5,450) — with a separate configurator subdomain (pb.bngguitars.com) handling bespoke specs, plus waitlists, a dealer locator, an artist roster and an ambassador programme.
B&G Guitars
Handmade Instrument Storefront with Custom Build Configurator
PROJECT DETAILS
- Client
- B&G Musical Instruments — workshop in Tel Aviv, Israel.
- Timeline
- 2021-2024
- Category
- Shopify, Music
- Industry
- Musical Instruments, Luxury / Artisan Manufacturing
- Services
- Shopify storefront development + waitlist capture
- Region
- Israel
AT A GLANCE
Project facts.
- Electric, acoustic, bass, amps, upgrades and accessories — $1,350 to $8,850
