Shopify migrations that protect rankings and revenue

Where Shopify migrations lose rankings and revenue, and what we prevent

Eight problems account for most failed or painful migrations. Each one has a proven process we run as standard so your move to Shopify is safe and measurable.

• SEO equity at riskMigrations that ignore URL structure and redirects destroy organic traffic. We map every important URL and implement 301s so rankings are protected.
• Incomplete data migrationMissing products, customers, order history or metafields create operational chaos after go-live. We migrate the full dataset that your business depends on.
• Long or risky downtimeBig-bang cutovers that take the store offline for days. We plan parallel builds and tight cutover windows so revenue disruption is minimal.
• Broken apps and integrationsERP, ESP, reviews, subscriptions and fulfilment tools that stop working after the move. We inventory integrations and rewire them for Shopify.
• Theme that doesn’t match the brandA rushed default theme that undercuts years of brand investment. We migrate design parity or run a controlled redesign alongside the platform move.
• No clear migration planUnclear scope, timeline and ownership. We define phases, responsibilities and success criteria so every stakeholder knows what happens when.
• Post-launch instabilityBugs, missing content and support gaps after go-live. We include stabilisation, QA and a handover period so the new store runs cleanly.
• Agencies that only rebuild, not migrateTeams that treat migration as a redesign and ignore data, SEO and cutover risk. We specialise in platform moves that protect what you’ve already built.