A Shopify storefront for a Spanish soft-bag brand selling backpacks, crossbodies, shoulder and small bags from €85 to €120. Its defining technical characteristic is extreme colourway depth — the hero Ona bag alone carries 75 variants spanning solid colours, cottons, corduroy, suede, sherpa, stripes, checks, dots and licensed collaborations with Peanuts, Bobo Choses, Hey Studio and Ana Cuba. All 75 render as selectable swatches directly on the homepage card. Around it: a 4,476-review social-proof base, a UGC gallery mapped to products, wholesale and retailer channels, and ~140 markets across ~40 currencies.
PROJECT DETAILS
- Client
- Ölend
- Timeline
- 2021-2026
- Category
- Shopify, Leather
- Industry
- Bags & Luggage, Fashion Accessories, Direct-to-Consumer Retail
- Services
- High-variant product architecture + licensed collaborations
- Engagement
- End-to-end product build — multi-module Shopify app development through App Store launch
- Region
- Spain
AT A GLANCE
Project facts.
- 75 colourways on a single product, all swatch-selectable from the collection card; 6,800+ reviews across the four bestsellers
