SHOUT — Creator Marketplace & UGC Video Testimonial App for Shopify
A Shopify app that runs the entire UGC video pipeline inside the merchant admin — sourcing, briefing, fulfilment and display. A merchant selects a product from their catalogue, writes a creator brief with requirements and target demographics, publishes it to a curated creator network, reviews applications, and issues auto-generated unique discount codes so creators can order the product themselves. Submitted videos are reviewed and approved in a central dashboard, then published to the storefront through customisable app blocks — carousels, grids and media galleries. Free, English-only. Launched 4 May 2026.
SHOUT — Creator Marketplace & UGC Video Testimonial App for Shopify
A Shopify app that runs the entire UGC video pipeline inside the merchant admin — sourcing, briefing, fulfilment and display. A merchant selects a product from their catalogue, writes a creator brief with requirements and target demographics, publishes it to a curated creator network, reviews applications, and issues auto-generated unique discount codes so creators can order the product themselves. Submitted videos are reviewed and approved in a central dashboard, then published to the storefront through customisable app blocks — carousels, grids and media galleries. Free, English-only. Launched 4 May 2026.
The brief
The challenge, and how we approached it
01
The challenge
UGC video works, but sourcing it is a manual mess: find creators, negotiate, ship product, chase delivery, review submissions, then get the files onto the storefront — usually across DMs, spreadsheets and email. Getting product into a creator's hands is its own friction point, and the videos that do arrive often never make it past a folder.
02
Our approach
Build the marketplace, not just the widget. This is two-sided: a creator network on one side, merchants on the other, with the brief as the contract between them. Briefs are generated directly from Shopify products, so the creator sees the real item with the merchant's own requirements and demographic targeting attached. Product fulfilment — the step that usually breaks — is solved with auto-generated unique discount codes, letting creators self-order without the merchant packing a parcel or sharing account access. Approval is a gated queue rather than an inbox, so nothing publishes unreviewed. Approved videos flow straight into theme app blocks with carousel, grid and gallery layouts, closing the loop from brief to storefront without an export step. Data access stays narrow — products and price rules only, no customer or order data.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
★
★
★
★
★
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderUNIDOSH LTD
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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