Fair Harbor — Sustainable Coastal Apparel Storefront on Shopify
A Shopify storefront for a Certified B Corp menswear and swim brand built from recycled plastic bottles, selling swim, tops, bottoms, denim and kids at $48–$158. The build layers several conversion systems at once: a 7-question swim quiz, shop-by-inseam collections (5" through 10") alongside shop-by-style, a custom embroidery personalisation path, a bundle engine running multiple stacked offers, a collegiate collection with seven university-branded shops, out-of-stock waitlists capturing both email and SMS, and a referral programme. Sustainability metrics — 37M+ bottles recycled, ~12 per garment, 45+ beach cleanups — are surfaced as animated counters rather than a policy page.
Fair Harbor — Sustainable Coastal Apparel Storefront on Shopify
A Shopify storefront for a Certified B Corp menswear and swim brand built from recycled plastic bottles, selling swim, tops, bottoms, denim and kids at $48–$158. The build layers several conversion systems at once: a 7-question swim quiz, shop-by-inseam collections (5" through 10") alongside shop-by-style, a custom embroidery personalisation path, a bundle engine running multiple stacked offers, a collegiate collection with seven university-branded shops, out-of-stock waitlists capturing both email and SMS, and a referral programme. Sustainability metrics — 37M+ bottles recycled, ~12 per garment, 45+ beach cleanups — are surfaced as animated counters rather than a policy page.
The brief
The challenge, and how we approached it
01
The challenge
Fair Harbor had a beautiful brand but a converting-poorly mobile experience. PDP load was 4+ seconds, the gallery wasn't tuned for swipe-first mobile browsing, and Apple Pay wasn't appearing properly in mobile Safari for 30% of users.
02
Our approach
Mobile-first PDP rebuild with editorial product galleries, smarter variant selection (size-by-fit), trust signals (sustainability badges, return guarantees), and a checkout tuned for Shop Pay + Apple Pay across every iOS version we tested.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
★
★
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★
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Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderFair Harbor · California
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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