Pretty Sales Popup — FOMO & Social Proof App for Shopify
A public Shopify app bundling five conversion widgets into one install: sale notifications (recent purchase popups), exit-intent discount offers, promotion bars, sticky add-to-cart, and a sold counter. Popups are geo-targeted, localised across 75+ languages, and configurable through a visual editor with template presets and trigger rules. Integrates with Klaviyo, Mailchimp, ConvertKit, Facebook Pixel and Google Analytics. Free tier with branding removable, then $8.99–$19.99/month by volume. Launched 16 May 2022.
Pretty Sales Popup — FOMO & Social Proof App for Shopify
A public Shopify app bundling five conversion widgets into one install: sale notifications (recent purchase popups), exit-intent discount offers, promotion bars, sticky add-to-cart, and a sold counter. Popups are geo-targeted, localised across 75+ languages, and configurable through a visual editor with template presets and trigger rules. Integrates with Klaviyo, Mailchimp, ConvertKit, Facebook Pixel and Google Analytics. Free tier with branding removable, then $8.99–$19.99/month by volume. Launched 16 May 2022.
The brief
The challenge, and how we approached it
01
The challenge
Merchants chasing conversion lift end up installing four apps — one for popups, one for the promo bar, one for sticky add-to-cart, one for social proof — each loading its own scripts on the storefront. Social proof also has a credibility trap: showing stale or looping sales notifications signals a quiet store rather than a busy one.
02
Our approach
Consolidate five widgets behind one app embed, so a merchant gets the full conversion stack with a single script and a single bill. Everything is configured through a visual editor with layout templates and trigger rules rather than code. Geo-location personalises both targeting and language across 75+ locales, so an international store shows relevant proof rather than generic English notifications. Marketing-stack integrations (Klaviyo, Mailchimp, ConvertKit) let email capture flow straight into existing lists rather than sitting in the app. Commercially, the free plan is genuinely usable — app branding can be hidden on it, which most competitors reserve for paid tiers — with paid plans scaling on impressions and order volume.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
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Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderWizeSaaS
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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