A public Shopify subscriptions app built specifically for the Israeli market — the gap being that mainstream subscription apps don't work with Israeli payment infrastructure. Payeo runs recurring billing through PayPlus, ships a Hebrew self-service customer portal (skip, swap, reschedule, pause, cancel), and solves a specific local checkout problem: hiding Apple Pay, Google Pay and Bit so recurring mandates capture correctly. Adds a visual selling-plan builder, smart payment retries, WhatsApp notifications via MegaSend, and MRR/churn/LTV analytics. Three tiers, $49–$349/month plus a transaction fee. Launched 5 December 2025.
A public Shopify subscriptions app built specifically for the Israeli market — the gap being that mainstream subscription apps don't work with Israeli payment infrastructure. Payeo runs recurring billing through PayPlus, ships a Hebrew self-service customer portal (skip, swap, reschedule, pause, cancel), and solves a specific local checkout problem: hiding Apple Pay, Google Pay and Bit so recurring mandates capture correctly. Adds a visual selling-plan builder, smart payment retries, WhatsApp notifications via MegaSend, and MRR/churn/LTV analytics. Three tiers, $49–$349/month plus a transaction fee. Launched 5 December 2025.
The brief
The challenge, and how we approached it
01
The challenge
Global subscription apps assume Stripe-style card mandates. Israeli stores run PayPlus and other local gateways, checkout carries digital wallets that break recurring billing, and customers expect a Hebrew RTL portal. Any one of those makes the standard apps unusable — together they leave the market unserved.
02
Our approach
Solve the local blockers first. Recurring billing is wired directly to PayPlus rather than abstracted behind a generic processor, with routing logic that holds up when a store runs several gateways at once. Digital wallets are suppressed at checkout via Shopify Functions payment customisations, so mandates capture correctly. The customer portal is Hebrew-native and branded, cutting support load rather than adding an English page nobody uses. Retention runs on smart retries and one-tap pause/reschedule, with WhatsApp — the dominant channel in-market — carrying subscription event notifications through MegaSend. Plan creation stays no-code via a visual builder.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
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Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderWeblix Technologies
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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