Moonday — Global Lifestyle Apparel Storefront on Shopify
A Shopify storefront for a Spanish lifestyle apparel brand spanning clothing, swimwear, accessories, kids and home. It sells worldwide across ~200 countries and 40+ currencies, with a heavy promotional layer (site-wide codes, tiered sale collections, bundle packs), 410 verified reviews, and a celebrity-seeding module linking press moments straight to product pages.
Moonday — Global Lifestyle Apparel Storefront on Shopify
A Shopify storefront for a Spanish lifestyle apparel brand spanning clothing, swimwear, accessories, kids and home. It sells worldwide across ~200 countries and 40+ currencies, with a heavy promotional layer (site-wide codes, tiered sale collections, bundle packs), 410 verified reviews, and a celebrity-seeding module linking press moments straight to product pages.
The brief
The challenge, and how we approached it
01
The challenge
A promotion-led brand with a wide, mixed catalogue — apparel, swim, kids, home — running discounts of 14–50% simultaneously across multiple collections. Keeping that legible rather than chaotic, while serving a near-global market with local currencies and payment methods, was the core problem.
02
Our approach
Discount structure surfaced at card level — each product shows its own savings badge, sale and original price — so shoppers read the offer without a landing page explaining it. Quick-add with colour swatches keeps a 20%-off catalogue purchasable from the grid. Shopify Markets configured across ~200 countries with localised European payment methods, plus social proof stacked in sequence: press quotes, a celebrity module linking each name to the exact product worn, then 410 Judge.me reviews.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
★
★
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★
★
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderMoonday
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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