Miss Lamonique — Polish Health & Supplement Retailer for the UK Market
A bilingual (English/Polish) Shopify storefront importing Polish natural-health brands — Slavito, Skoczylas, Biowen, Visanto, Dobre Konopie — for the UK's Polish diaspora, shipped from a UK warehouse. The catalogue spans supplements organised by active ingredient (46 amino acid, herb, mineral and vitamin sub-collections), a full sports-nutrition range, Polish foods (rock salt from named mines, ghee, honey, royal jelly), cosmetics, chemical products, and Harmonia magazine with back issues to 2015 and 6/12-month print subscriptions. Free delivery over £48, Klarna and crypto (USDC) accepted.
Miss Lamonique — Polish Health & Supplement Retailer for the UK Market
A bilingual (English/Polish) Shopify storefront importing Polish natural-health brands — Slavito, Skoczylas, Biowen, Visanto, Dobre Konopie — for the UK's Polish diaspora, shipped from a UK warehouse. The catalogue spans supplements organised by active ingredient (46 amino acid, herb, mineral and vitamin sub-collections), a full sports-nutrition range, Polish foods (rock salt from named mines, ghee, honey, royal jelly), cosmetics, chemical products, and Harmonia magazine with back issues to 2015 and 6/12-month print subscriptions. Free delivery over £48, Klarna and crypto (USDC) accepted.
The brief
The challenge, and how we approached it
01
The challenge
Supplement shoppers search by ingredient, not brand — nobody looks for "Slavito," they look for "L-Theanine." But the buyer base is diaspora, so the store also has to serve people who know these Polish brands by name and want them in their own language. Add a catalogue that stretches from berberine to rock salt to magazine subscriptions, and navigation is the whole problem.
02
Our approach
Two parallel entry paths over one catalogue: an ingredient-first tree (11 amino acids, 13 herbs, 9 minerals, 9 vitamins, plus collagen, omegas, CoQ10 and probiotics) for the health-literate shopper, and a brand-first menu for the diaspora customer who arrives knowing exactly which Polish manufacturer they trust. A separate Gym & Fitness tree with 28 sub-collections keeps sports nutrition out of the wellness catalogue. Polish foods and the Harmonia magazine archive get their own trees rather than being buried under "Other." Language switching (EN/PL) via a translation app, GBP pricing, and a broad payment stack including Klarna and USDC. Trust is carried by the manufacturers' own credentials — "recommended by Dr H. Czerniak" — plus a 30-day refund, 10,000+ customers cited, and a phone line with published UK hours. Expiry dates are surfaced in product titles, which matters for supplements and is unusual in the category.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
★
★
★
★
★
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderMISS LAMONIQUE
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
Drop your details and we’ll send back an 8-min Loom with 5 prioritized growth opportunities: no commitment, no sales pitch.
✓
Got it. We’re on it!
Thanks for reaching out. A senior strategist will reply within 24 hours with next steps and (if you opted for an audit) a Loom walkthrough within 48 hours.
