The British Hovercraft Company — Configurable Craft Catalogue & Parts Store on Shopify

Split the two motions cleanly. Craft models live as content pages organised by use case (Recreation, Commercial, Race, Electric) with engine capacity in every menu label, so buyers filter by specification straight from the navigation — and each ends in a contact route, not a cart. Parts and merchandise sit in real collections with normal checkout. A phone number is pinned to the header, because a £-thousands hand-built purchase closes on a call. Supporting the export side: ~90 display currencies, a distributor page, finance and warranty pages, an exported-countries list, and deployment evidence — Kuwaiti oil fields, Finnish ice rescue, Chilean mine tailings — doing the credibility work that specs alone can't.