PUR Cold Pressed

A Shopify storefront for a US cold-pressed juice brand that ships perishable, HPP-protected juice nationwide in insulated coolers. The site is structured around goal-based routing — Daily, Reset, Support, Discovery — leading to a Build Your Own kit builder, three signature cleanses (Signature, Powerhouse, Ultimate) in 3/5/7-day formats, functional shots, protein almond milks and daily combos. Subscription is the core model: 15% off recurring deliveries, pause or cancel anytime, with a routine quiz as the entry point. Supporting layers include a comparison table against "typical juice" and "big juice brands," product-attributed reviews, rewards, affiliates, a wholesale channel and Route package-protection claims.