TRAC91 — Delhivery Fulfilment App for Indian Shopify Merchants
A free Shopify app connecting Indian merchants to Delhivery courier services. Orders import automatically, ship in bulk, and generate carrier-specific barcoded labels, with real-time tracking flowing back into the store. The dashboard splits shipments by status (ready to ship, shipped, delivered) and by domestic, international and local lanes, with delivered, returned and in-transit counts broken out separately for prepaid and COD — the split that defines Indian ecommerce operations. Four screens: Dashboard, Shipments, Settings and Shipping Settings.
TRAC91 — Delhivery Fulfilment App for Indian Shopify Merchants
A free Shopify app connecting Indian merchants to Delhivery courier services. Orders import automatically, ship in bulk, and generate carrier-specific barcoded labels, with real-time tracking flowing back into the store. The dashboard splits shipments by status (ready to ship, shipped, delivered) and by domestic, international and local lanes, with delivered, returned and in-transit counts broken out separately for prepaid and COD — the split that defines Indian ecommerce operations. Four screens: Dashboard, Shipments, Settings and Shipping Settings.
The brief
The challenge, and how we approached it
01
The challenge
Indian merchants ship through Delhivery, but the connection is manual — export orders, upload to the courier panel, download labels, paste tracking back into Shopify, one order at a time. COD makes it worse: prepaid and cash orders carry different risk, different return rates and different reconciliation, yet standard shipping apps report them as one number.
02
Our approach
Close the loop end to end so the merchant never leaves Shopify: automatic order import, bulk processing, label generation with Delhivery-specific barcodes, and tracking written back to the order. The dashboard is built around how Indian fulfilment actually fails — every status column (delivered, returned, in-transit) splits prepaid from COD, so RTO exposure is visible at a glance rather than buried in a courier report. Shipment lanes are segmented domestic, international and local. Shipping Settings is separated from general Settings, keeping courier configuration away from day-to-day operation. Free to install, since the revenue sits in the logistics service rather than the software.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
★
★
★
★
★
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderTrac91
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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