SourcEquip — Multi-Vendor Industrial Equipment Marketplace on Shopify
A B2B marketplace on Shopify for material-handling and construction equipment — forklifts, pallet jacks, stackers, scissor and boom lifts, attachments, parts and local service — connecting North American buyers with audited suppliers. It layers marketplace mechanics onto a Shopify storefront: a separate seller portal at seller.sourcequip.com, per-supplier company profiles with tier badges (Diamond) and "Audited Supplier" marks, a Send Inquiry form on every product card, an in-store messaging system, and a Post RFQ flow where one sourcing request returns multiple supplier quotes. Priced in CAD, with a 90-day warranty and first-order incentive.
SourcEquip — Multi-Vendor Industrial Equipment Marketplace on Shopify
A B2B marketplace on Shopify for material-handling and construction equipment — forklifts, pallet jacks, stackers, scissor and boom lifts, attachments, parts and local service — connecting North American buyers with audited suppliers. It layers marketplace mechanics onto a Shopify storefront: a separate seller portal at seller.sourcequip.com, per-supplier company profiles with tier badges (Diamond) and "Audited Supplier" marks, a Send Inquiry form on every product card, an in-store messaging system, and a Post RFQ flow where one sourcing request returns multiple supplier quotes. Priced in CAD, with a 90-day warranty and first-order incentive.
The brief
The challenge, and how we approached it
01
The challenge
Shopify is built for one merchant selling to many buyers. A marketplace inverts that — many suppliers, each needing their own profile, product ownership, inquiry channel and trust signals — and industrial buyers don't buy a $7,000 forklift from a cart button. They post a spec, collect quotes, and negotiate. The build had to make Shopify behave like Alibaba for heavy equipment.
02
Our approach
Extend Shopify into a marketplace rather than replace it: a dedicated seller portal for onboarding and listing, supplier company profiles rendered as storefront sections (company info, banner, product grid, contact, profile), and tier and audit badges to carry trust on high-ticket purchases from unfamiliar vendors. Buying runs on three parallel paths — direct add-to-cart for standard items, a per-product Send Inquiry form for supplier questions, and a Post RFQ flow where a buyer specifies quantity by piece, kilo or box and receives competing quotes from matched, verified suppliers. Messaging and favourites live behind customer accounts. Categories are split by machine type and by component (drive components, batteries, casters, counterbalance) so both fleet buyers and maintenance buyers find their entry.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
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Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderSourcEquip
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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