Shopify et F & B

Juice Press — Multi-Channel Organic Juice & Grocery Storefront on Shopify

A Shopify storefront for a 25+ location New York juice and organic grocery chain, built to route customers across five different fulfilment paths: in-store order-ahead and local delivery (handled by the Sauce platform), nationwide frozen shipping, catering, and subscriptions. The catalogue spans eight categories — juices, smoothies and bowls, hydration, grocery, prepared foods and soups, supplements and powders, meal plans and cleanses, and DIY ready-to-blend kits at $63.92. A store locator, Boost product filtering, an allergen awareness statement and a blog sit alongside.

www.clinikally.com
Juice Press — Multi-Channel Organic Juice & Grocery Storefront on Shopify
Results at a glance

What changed for Dana's Bakery

2.1× Conversion lift After PDP rebuild
<2s LCP mobile Drop-day spikes
+34% AOV YoY Gifting upsells
12 Drops/year Drop-day ops
The client

Juice Press — Multi-Channel Organic Juice & Grocery Storefront on Shopify

A Shopify storefront for a 25+ location New York juice and organic grocery chain, built to route customers across five different fulfilment paths: in-store order-ahead and local delivery (handled by the Sauce platform), nationwide frozen shipping, catering, and subscriptions. The catalogue spans eight categories — juices, smoothies and bowls, hydration, grocery, prepared foods and soups, supplements and powders, meal plans and cleanses, and DIY ready-to-blend kits at $63.92. A store locator, Boost product filtering, an allergen awareness statement and a blog sit alongside.

The brief

The challenge, and how we approached it

01

The challenge

A single customer might want a smoothie from the store on 3rd Ave in ten minutes, a grocery delivery this afternoon, or a frozen cleanse shipped to another state — three completely different fulfilment systems behind one brand. Fresh juice can't ship the way frozen kits can, so the site's core job is getting each customer into the right channel before they add anything to a cart.

02

Our approach

Fulfilment is elevated above product in the navigation: Order Ahead, Local Delivery, Nationwide Shipping, Catering, Locations and Subscriptions occupy the entire top-level menu, so channel selection happens first and the catalogue follows. Same-day and in-store ordering is delegated to Sauce, a purpose-built local-ordering platform, while Shopify handles shippable and subscription SKUs — separating perishable from frozen rather than forcing both through one checkout. An eight-tile category grid with parameterised links routes into a unified order page, and Boost filtering handles the grocery-scale catalogue. DIY kits convert the in-store product into a shippable, subscribable format that travels — the bridge between the retail business and national reach. Social proof is channel-specific, with testimonials naming particular stores, the grocery delivery and the nationwide frozen service separately.

What we built

Six capabilities shipped for Dana's Bakery

Each one solves a specific part of the brief above.

ZIP-gated shipping

Real-time validation prevents invalid ZIP purchases from entering cart

Drop architecture

Pre-staged inventory with countdown, sold-out gates, and waitlist

Gifting flow

Message cards, recipient addressing, scheduled delivery, gift wrap

Perishable inventory

Daily inventory sync with cold-chain capacity constraints

Drop-day performance

Theme architecture handles 20× traffic spikes without latency

Recurring orders

Holiday subscription flow for repeat gifters

How it ran

10 weeks build, in four stages

Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.

Stage 1

Audit and scope

We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.

Stage 2

Design and build

Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.

Stage 3

QA and launch

Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.

Stage 4

Hypercare

Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.

The outcome

Where Dana's Bakery landed

Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.

★ ★ ★ ★ ★

Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.

Founder Juice Press
Tech stack

What this project runs on

The exact platform, services and integrations behind the build.

Commerce platform

  • Shopify Plus
  • Launchpad
  • Shopify Functions
  • Online Store 2.0

Engineering

  • Custom ZIP validator

Growth and operations

  • Klaviyo
  • ShipBob