Shopify und DTC

Yooletta — Multi-Brand Stationery & Lifestyle Storefront on Shopify (Hebrew / RTL)

A Hebrew RTL Shopify storefront for Israel's "paradise for paper lovers" — a curated retailer of international stationery and lifestyle brands (Rifle Paper Co., Leuchtturm1917, Blackwing, Cavallini, Ban.do, MT Masking Tape, WOUF, Kersten) across paper goods, crafting, home décor, kids and gifts. The catalogue is navigable by product type (notebooks split six ways by binding and ruling), by brand, and by occasion, with quick-buy on every card and a paid gift-wrapping upsell inside the cart drawer. Alongside DTC it runs five stores, B2B corporate gifting, wholesale, and a distribution arm for the brands it imports.

www.clinikally.com
Yooletta — Multi-Brand Stationery & Lifestyle Storefront on Shopify (Hebrew / RTL)
Results at a glance

What changed for Dana's Bakery

2.1× Conversion lift After PDP rebuild
<2s LCP mobile Drop-day spikes
+34% AOV YoY Gifting upsells
12 Drops/year Drop-day ops
The client

Yooletta — Multi-Brand Stationery & Lifestyle Storefront on Shopify (Hebrew / RTL)

A Hebrew RTL Shopify storefront for Israel's "paradise for paper lovers" — a curated retailer of international stationery and lifestyle brands (Rifle Paper Co., Leuchtturm1917, Blackwing, Cavallini, Ban.do, MT Masking Tape, WOUF, Kersten) across paper goods, crafting, home décor, kids and gifts. The catalogue is navigable by product type (notebooks split six ways by binding and ruling), by brand, and by occasion, with quick-buy on every card and a paid gift-wrapping upsell inside the cart drawer. Alongside DTC it runs five stores, B2B corporate gifting, wholesale, and a distribution arm for the brands it imports.

The brief

The challenge, and how we approached it

01

The challenge

Stationery is bought two ways — by people who know exactly which brand they want, and by people buying a gift who don't know where to start. The catalogue spans hundreds of low-ticket items from dozens of imported brands, so basket-building and gifting mechanics matter more than any single product, and the whole thing has to run right-to-left across five physical stores, a corporate channel and a wholesale arm.

02

Our approach

Two navigation logics side by side: a deep product-type tree (notebooks alone split by spiral, ruled, grid, plain, hardcover, softcover) for the enthusiast, and a Brands page plus brand-led homepage tiles for the loyalist. Gifting is built into the transaction rather than the menu — the cart drawer offers ₪12 gift wrapping with a message field, a free-shipping progress bar nudges toward ₪229, and a gift-card product and curated gift boxes carry occasion demand, with a limited-run surprise box (edition 6) as an online exclusive. Homepage merchandising is tile-based and brand-forward, each with a one-line hook, refreshed for seasonal moments (2026–27 planners, Rosh Hashanah gift cards). Store hours for all five locations sit in the footer; B2B, wholesale and "Distributed by Yooletta" pages separate the trade channels; WhatsApp handles live chat; Flashy runs the newsletter.

What we built

Six capabilities shipped for Dana's Bakery

Each one solves a specific part of the brief above.

ZIP-gated shipping

Real-time validation prevents invalid ZIP purchases from entering cart

Drop architecture

Pre-staged inventory with countdown, sold-out gates, and waitlist

Gifting flow

Message cards, recipient addressing, scheduled delivery, gift wrap

Perishable inventory

Daily inventory sync with cold-chain capacity constraints

Drop-day performance

Theme architecture handles 20× traffic spikes without latency

Recurring orders

Holiday subscription flow for repeat gifters

How it ran

10 weeks build, in four stages

Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.

Stage 1

Audit and scope

We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.

Stage 2

Design and build

Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.

Stage 3

QA and launch

Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.

Stage 4

Hypercare

Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.

The outcome

Where Dana's Bakery landed

Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.

★ ★ ★ ★ ★

Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.

Founder Yooletta
Tech stack

What this project runs on

The exact platform, services and integrations behind the build.

Commerce platform

  • Shopify Plus
  • Launchpad
  • Shopify Functions
  • Online Store 2.0

Engineering

  • Custom ZIP validator

Growth and operations

  • Klaviyo
  • ShipBob