Dana's Bakery — Perishable Food DTC Storefront on Shopify

The cart carries the perishability logic rather than a policy page: package protection offered as an opt-out with liability stated plainly, an explicit note that orders ship in the sequence received, and a prompt to email for date-specific delivery — setting expectations before checkout rather than after a complaint. A bulk-order intercept fires when the basket grows, routing high-value enquiries to the team instead of letting them checkout at retail rates. Dietary needs get their own collections (gluten-free, dairy-free and vegan) since they're often the reason someone is searching for a bakery at all. The seven non-core revenue lines — corporate, wholesale, special orders, subscriptions, cookbooks, DB Goods, 1:1 consulting — each get a menu slot, so the founder's personal brand converts into more than one product. A tabbed featured-products module lets one homepage grid serve cookie boxes, vegan and merch, with rewards and referral carrying repeat purchase.