NUNC Nutrition — Gummy Supplement DTC Storefront on Shopify
A Shopify storefront for a US gummy supplement brand covering roughly a dozen formulas — ACV, energy, beauty, sleep, biotin, elderberry, vitamin C/D/B12, kids' multivitamin — plus a protein bar and a hemp line. The site is built for bundle-led conversion: six curated multi-bottle packs sold on per-bottle pricing, a tabbed ingredient explainer running the full catalogue on one page, add-to-cart from every card, and a slide-out cart with upsell suggestions. Free US shipping, a 30-day money-back guarantee and a breast-cancer research donation pledge sit across the whole store.
NUNC Nutrition — Gummy Supplement DTC Storefront on Shopify
A Shopify storefront for a US gummy supplement brand covering roughly a dozen formulas — ACV, energy, beauty, sleep, biotin, elderberry, vitamin C/D/B12, kids' multivitamin — plus a protein bar and a hemp line. The site is built for bundle-led conversion: six curated multi-bottle packs sold on per-bottle pricing, a tabbed ingredient explainer running the full catalogue on one page, add-to-cart from every card, and a slide-out cart with upsell suggestions. Free US shipping, a 30-day money-back guarantee and a breast-cancer research donation pledge sit across the whole store.
The brief
The challenge, and how we approached it
01
The challenge
A dozen near-identical products in near-identical bottles, where the only differentiator is the benefit. Single-bottle margins are thin, so the store has to move buyers to multi-packs without a comparison table nobody reads — and every benefit statement has to sit inside FDA structure/function language rather than making a treatment claim.
02
Our approach
Benefit-first merchandising: each product card leads with icon-backed outcomes rather than ingredients, so shoppers self-select by what they want fixed. Bundles priced per bottle ("$17.50 per bottle or less") make the multi-pack saving legible without a comparison grid. A tabbed "Living comfortably" section carries the full catalogue with dosages and clinical framing on a single page, keeping detail available without adding navigation depth. Add-to-cart on every card plus a slide-out cart with suggested products keeps the path short, while trust badges (money-back, free shipping, Non-GMO, packaged in the US) and the full FDA disclaimer run site-wide.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
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Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderNUNC Nutrition
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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