Instafeed — Instagram Feed, Stories, Highlights & Reels for Shopify
A Shopify app that pulls a merchant's Instagram content into their storefront — posts, Stories, Highlights and Reels — and keeps it updating automatically. Ten gallery layouts are supported (carousel, grid, masonry, collage, slider, lightbox, row, list, video, UGC) with custom styling, custom CSS, image resizing and engagement tracking. No-code install, mobile responsive. Free up to 1,000 site visits, then $4.99/month. Launched 3 January 2024.
Instafeed — Instagram Feed, Stories, Highlights & Reels for Shopify
A Shopify app that pulls a merchant's Instagram content into their storefront — posts, Stories, Highlights and Reels — and keeps it updating automatically. Ten gallery layouts are supported (carousel, grid, masonry, collage, slider, lightbox, row, list, video, UGC) with custom styling, custom CSS, image resizing and engagement tracking. No-code install, mobile responsive. Free up to 1,000 site visits, then $4.99/month. Launched 3 January 2024.
The brief
The challenge, and how we approached it
01
The challenge
A brand's best photography usually lives on Instagram, not its product pages — and manually re-uploading it means the store is always weeks behind the feed. Stories and Highlights are harder still: they're ephemeral, they use a distinctive circular UI customers already recognise, and neither maps to any native Shopify section.
02
Our approach
Automate the pipeline rather than the upload: connect the Instagram account once and posts, Stories, Reels and Highlights sync into the storefront continuously, so the store's visual content refreshes without merchant effort. Ten layout types cover the range from a subtle homepage row to a full masonry gallery, and the Stories/Highlights modules replicate Instagram's circular UI so the pattern reads as familiar rather than foreign. Custom styling plus raw CSS access gives designers control past the presets; automatic resizing handles responsiveness across breakpoints. Engagement tracking closes the loop on whether the feed converts. Usage-based pricing — free to 1,000 visits, then $4.99/month — means small stores pay nothing and cost scales with traffic. Data access is minimal: products, collections and store owner only.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
★
★
★
★
★
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderInfinity Enterprises
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
Drop your details and we’ll send back an 8-min Loom with 5 prioritized growth opportunities: no commitment, no sales pitch.
✓
Got it. We’re on it!
Thanks for reaching out. A senior strategist will reply within 24 hours with next steps and (if you opted for an audit) a Loom walkthrough within 48 hours.
