Foreclosure OPS is a specialized PropTech SaaS platform that automates the collection, enrichment, and analysis of county foreclosure filings. Built for distressed real estate investors, it transforms raw public notices into scored investment leads, complete with mortgage balances, equity calculations, owner skip-tracing, and an on-site "Auction Floor Mode" for live bidding.
Foreclosure OPS is a specialized PropTech SaaS platform that automates the collection, enrichment, and analysis of county foreclosure filings. Built for distressed real estate investors, it transforms raw public notices into scored investment leads, complete with mortgage balances, equity calculations, owner skip-tracing, and an on-site "Auction Floor Mode" for live bidding.
The brief
The challenge, and how we approached it
01
The challenge
Foreclosure investors rely on scattered county clerk filings, unstandardized legal notices (often announced only by lot and block numbers), and incomplete property records. Calculating accurate equity spreads, lien priorities, and safe bid ceilings under strict live-auction time constraints previously required hours of disjointed manual title and courthouse research.
02
Our approach
Architected an automated intake pipeline that parses county notices and enriches records with tax assessments, deed histories, and mortgage data into a unified Vue.js/Tailwind dashboard. Engineered a proprietary lead-scoring engine and built an "Auction Floor Mode" mobile workflow enabling investors to look up legal descriptions and calculate AI max bids instantly on auction day.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
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★
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Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderForeclosure
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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✓
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