AutoTrack — Branded Order Tracking App for Shopify
A public Shopify app that owns the post-purchase window. It syncs orders in real time across 600+ carriers and renders progress on a branded tracking page on the merchant's own domain, with automatic status notifications, tracking analytics, and product recommendations shown alongside the timeline. A dropshipping mode filters origin keywords out of carrier detail before customers see it. Pricing runs $10–$50/month across five volume tiers with a 5-day trial.
AutoTrack — Branded Order Tracking App for Shopify
A public Shopify app that owns the post-purchase window. It syncs orders in real time across 600+ carriers and renders progress on a branded tracking page on the merchant's own domain, with automatic status notifications, tracking analytics, and product recommendations shown alongside the timeline. A dropshipping mode filters origin keywords out of carrier detail before customers see it. Pricing runs $10–$50/month across five volume tiers with a 5-day trial.
The brief
The challenge, and how we approached it
01
The challenge
After checkout the merchant loses control: the parcel is with a carrier, but every "where is my order?" lands in their inbox. Six hundred carriers each return data in their own format, cadence and language — and for dropshippers, that raw detail exposes the supply chain.
02
Our approach
Normalise first, brand second: a carrier layer maps 600+ providers into one status model so the branded page renders consistently regardless of who's carrying the parcel. Keyword masking strips origin terms before display. Notifications fire from order-status changes rather than manual sends, and product recommendations monetise a page customers revisit several times per order. Pricing is tiered by shipment volume with per-shipment overage, so cost tracks infrastructure.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
★
★
★
★
★
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderScale Media
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
Drop your details and we’ll send back an 8-min Loom with 5 prioritized growth opportunities: no commitment, no sales pitch.
✓
Got it. We’re on it!
Thanks for reaching out. A senior strategist will reply within 24 hours with next steps and (if you opted for an audit) a Loom walkthrough within 48 hours.
