White Space — Personalised Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for an Israeli personalised-gift brand. Every product is made to order from customer-supplied input — hand-illustrated portraits from a photo (from ₪269), star maps rendered for a specific date and place (from ₪215), framed photo collages (from ₪179), plus blessings, art prints, card games and a made-to-measure framing service. Video-led social proof, an Instagram gallery, and a B2B corporate gifting channel sit alongside, with support and urgent orders routed through WhatsApp.
White Space — Personalised Gift Storefront on Shopify (Hebrew / RTL)
A Hebrew RTL Shopify storefront for an Israeli personalised-gift brand. Every product is made to order from customer-supplied input — hand-illustrated portraits from a photo (from ₪269), star maps rendered for a specific date and place (from ₪215), framed photo collages (from ₪179), plus blessings, art prints, card games and a made-to-measure framing service. Video-led social proof, an Instagram gallery, and a B2B corporate gifting channel sit alongside, with support and urgent orders routed through WhatsApp.
The brief
The challenge, and how we approached it
01
The challenge
Nothing here exists until the customer supplies something — a photo, a date, a phrase. That means no fixed catalogue to merchandise and no finished product to photograph, on a gift purchase where the buyer is emotionally invested and can't preview the result before paying. Add Hebrew RTL, a mixed B2C and corporate audience, and a production pipeline where each order is handmade.
02
Our approach
Show outcomes, not products: real customer videos and an Instagram UGC gallery carry the homepage in place of a conventional product grid, so buyers judge the work by what other people received. Risk is removed explicitly — unlimited revisions until the customer is satisfied, stated as a headline promise rather than a returns clause, backed by reviews describing free re-illustrations. Collections are organised by gift type (illustration, star map, framing, blessings) since that's how the occasion-driven buyer thinks. A curated phrase bank helps customers who don't know what to write. Corporate gifting gets its own page and a client logo wall (IDF, HOT and others), and WhatsApp handles both support and rush orders — the channel Israeli customers actually use.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
“
★
★
★
★
★
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderWhite Space
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
Drop your details and we’ll send back an 8-min Loom with 5 prioritized growth opportunities: no commitment, no sales pitch.
✓
Got it. We’re on it!
Thanks for reaching out. A senior strategist will reply within 24 hours with next steps and (if you opted for an audit) a Loom walkthrough within 48 hours.
