Wefulfil Global — Shopify ↔ China 3PL Sourcing, Branding & Fulfilment Integration
Wefulfil Global is the Shopify integration layer for a China-based third-party logistics operator serving DTC brands in Europe, Australia and the US. The app connects a merchant's Shopify store to Wefulfil's Ningbo warehouse and supplier network, then runs the full loop: catalogue sync, order sync, pick-pack-dispatch, and tracking write-back into Shopify so the customer sees status without anyone touching a spreadsheet.
Wefulfil Global — Shopify ↔ China 3PL Sourcing, Branding & Fulfilment Integration
Wefulfil Global is the Shopify integration layer for a China-based third-party logistics operator serving DTC brands in Europe, Australia and the US. The app connects a merchant's Shopify store to Wefulfil's Ningbo warehouse and supplier network, then runs the full loop: catalogue sync, order sync, pick-pack-dispatch, and tracking write-back into Shopify so the customer sees status without anyone touching a spreadsheet.
The brief
The challenge, and how we approached it
01
The challenge
Wefulfil's business is warehouse space and shipping lanes in Ningbo. Its customers are DTC brands in Europe, Australia and the US who will never see that warehouse. Everything the merchant knows about their own fulfilment has to arrive through Shopify — which makes the integration the product, not a feature of it.
02
Our approach
A five-stage integration cycle, documented and repeatable. Store connection → catalogue and inventory sync → automatic order sync → pick, pack and dispatch → tracking written back into Shopify in real time. Each stage is a defined handoff with a defined owner, which is what makes the SLA enforceable rather than aspirational
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
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★
★
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★
★
Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderWefulfil Dropshipping
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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