StoreCopilot — Semantic Data Layer Connecting Shopify to ChatGPT and Claude
A Shopify app that lets merchants query their business in plain language through ChatGPT or Claude instead of reading dashboards. It centralises Shopify order data with Google Ads, Meta Ads, TikTok Ads and Klaviyo, then defines those inputs as governed business metrics — net sales, CAC, LTV, margin, ROAS — in a semantic layer, so the model answers from consistent definitions rather than raw tables. Outputs cover P&L, marketing efficiency and retention cohorts. Free, English and Spanish. Launched 8 October 2025.
StoreCopilot — Semantic Data Layer Connecting Shopify to ChatGPT and Claude
A Shopify app that lets merchants query their business in plain language through ChatGPT or Claude instead of reading dashboards. It centralises Shopify order data with Google Ads, Meta Ads, TikTok Ads and Klaviyo, then defines those inputs as governed business metrics — net sales, CAC, LTV, margin, ROAS — in a semantic layer, so the model answers from consistent definitions rather than raw tables. Outputs cover P&L, marketing efficiency and retention cohorts. Free, English and Spanish. Launched 8 October 2025.
The brief
The challenge, and how we approached it
01
The challenge
Point an LLM at raw Shopify tables and it will confidently answer wrong — because "net sales" and "CAC" have no fixed definition until someone writes one, and the ad-spend side of the equation lives in four other platforms. The hard part isn't the chat interface; it's making the numbers trustworthy enough to act on.
02
Our approach
Put a semantic layer between the data and the model. Shopify, Google Ads, Meta Ads, TikTok Ads and Klaviyo are unified into one governed dataset where each business metric has a single canonical definition, so the same question returns the same number regardless of who asks or which model answers. The LLM queries that layer rather than raw tables, which is what makes natural-language answers auditable instead of plausible-sounding. Analysis surfaces are opinionated around what actually drives ecommerce decisions — full P&L, marketing efficiency rate, and retention cohorts — rather than a generic chart builder. Model-agnostic by design: ChatGPT and Claude both connect, so merchants aren't locked to one vendor. Free at launch, with English and Spanish coverage for the Iberian and LatAm market.
What we built
Six capabilities shipped for Dana's Bakery
Each one solves a specific part of the brief above.
ZIP-gated shipping
Real-time validation prevents invalid ZIP purchases from entering cart
Drop architecture
Pre-staged inventory with countdown, sold-out gates, and waitlist
Gifting flow
Message cards, recipient addressing, scheduled delivery, gift wrap
Perishable inventory
Daily inventory sync with cold-chain capacity constraints
Drop-day performance
Theme architecture handles 20× traffic spikes without latency
Recurring orders
Holiday subscription flow for repeat gifters
How it ran
10 weeks build, in four stages
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
Stage 1
Audit and scope
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Stage 2
Design and build
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Stage 3
QA and launch
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Stage 4
Hypercare
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
The outcome
Where Dana's Bakery landed
Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.
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★
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Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.
FounderStoreCopilot
Tech stack
What this project runs on
The exact platform, services and integrations behind the build.
Commerce platform
Shopify Plus
Launchpad
Shopify Functions
Online Store 2.0
Engineering
Custom ZIP validator
Growth and operations
Klaviyo
ShipBob
More case studies
Other work worth reading
Long-form studies from the same team, with the numbers behind them.
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