Shopify and Shopify App

Les emballages PickPack — Reusable Packaging Option for Shopify Checkout

A free Shopify app that lets shoppers choose PickPack reusable packaging instead of single-use boxes at checkout. The customer sees the option in-cart with a small supplement (returnable against their next purchase); the merchant defines which products are eligible, tracks PickPack orders in real time from a dashboard, customises the storefront widget, and can have the supplement transferred automatically. Built as a checkout integration for Québec merchants — French-only. Launched 15 December 2022.

Visit live store →Start a similar project
www.clinikally.com
Les emballages PickPack — Reusable Packaging Option for Shopify Checkout
Results at a glance

What changed for Dana's Bakery

2.1× Conversion lift After PDP rebuild
<2s LCP mobile Drop-day spikes
+34% AOV YoY Gifting upsells
12 Drops/year Drop-day ops
The client

Les emballages PickPack — Reusable Packaging Option for Shopify Checkout

A free Shopify app that lets shoppers choose PickPack reusable packaging instead of single-use boxes at checkout. The customer sees the option in-cart with a small supplement (returnable against their next purchase); the merchant defines which products are eligible, tracks PickPack orders in real time from a dashboard, customises the storefront widget, and can have the supplement transferred automatically. Built as a checkout integration for Québec merchants — French-only. Launched 15 December 2022.

The brief

The challenge, and how we approached it

01

The challenge

Reusable packaging only works if the customer opts in at the moment of purchase and the merchant can operate it without new systems. That means a storefront option shoppers actually notice, product-level eligibility rules (not everything fits a reusable container), live visibility into which orders carry a PickPack, and a deposit that moves between three parties — customer, merchant and packaging operator — without manual reconciliation.

02

Our approach

Put the choice where the decision happens: a cart-level option with the supplement and return terms stated plainly, so the environmental choice is a two-second decision rather than a policy page. Merchants control eligibility per product, so only items suited to reusable containers show the option. A merchant dashboard tracks PickPack orders in real time with usage analytics, giving the operator and the retailer a shared view of circulating containers. The supplement transfers automatically, removing the reconciliation that usually kills deposit-return schemes. Appearance is configurable so the option reads as part of the brand's own sustainability story rather than a third-party badge — which is the actual value for the merchant, per both reviews. Free to install, since revenue sits in the packaging service.

What we built

Six capabilities shipped for Dana's Bakery

Each one solves a specific part of the brief above.

ZIP-gated shipping

Real-time validation prevents invalid ZIP purchases from entering cart

Drop architecture

Pre-staged inventory with countdown, sold-out gates, and waitlist

Gifting flow

Message cards, recipient addressing, scheduled delivery, gift wrap

Perishable inventory

Daily inventory sync with cold-chain capacity constraints

Drop-day performance

Theme architecture handles 20× traffic spikes without latency

Recurring orders

Holiday subscription flow for repeat gifters

How it ran

10 weeks build, in four stages

Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.

Stage 1

Audit and scope

We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.

Stage 2

Design and build

Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.

Stage 3

QA and launch

Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.

Stage 4

Hypercare

Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.

The outcome

Where Dana's Bakery landed

Conversion is up 2.1× after the PDP rebuild, AOV is up 34% year-over-year thanks to gifting upsells, and drop days are now smooth — zero downtime across 12 drops in the past year.

★ ★ ★ ★ ★

Every drop day was a stress event before. Now they're just a Tuesday. The team built us infrastructure we can actually grow on.

Founder Les emballages PickPack
Tech stack

What this project runs on

The exact platform, services and integrations behind the build.

Commerce platform

  • Shopify Plus
  • Launchpad
  • Shopify Functions
  • Online Store 2.0

Engineering

  • Custom ZIP validator

Growth and operations

  • Klaviyo
  • ShipBob