Clinikally is India's #1 teledermatology platform with 10,000+ SKUs, doctor-led consultations, and prescription fulfillment. We rebuilt their entire commerce flow on Shopify Plus.
Clinikally is India’s #1 teledermatology platform. Patients book doctor-led consultations and fill prescriptions alongside a catalogue of more than 10,000 dermatology SKUs — a catalogue where some products are category-gated and can only be sold against a valid prescription. The business serves customers across India and the wider APAC region.
Clinikally needed a commerce platform that could handle 10,000+ dermatology SKUs, integrate with a doctor-consultation flow, manage prescription cart logic, and scale across India's wide consumer base. Their existing system couldn't handle the complexity of category-gated products (some SKUs require prescriptions), and conversion was bleeding at every step of the consultation-to-purchase flow.
We architected a custom Shopify Plus build with metafield-driven category gating, a custom checkout extension for prescription verification, and a B2B-like account model for returning patients with stored prescriptions. We ran a 6-week discovery to map the entire patient journey before writing code.
Each one solves a specific part of the brief above.
Built on Online Store 2.0 with metafield-driven prescription gating
Integrated with their telemedicine backend via a custom Shopify app
Custom Shopify Functions enforce prescription rules at checkout
Algolia-powered search and faceted PLP filters tuned for sub-2s loads
Returning patients get stored prescriptions and one-tap reorder
Shopify Markets setup with India-specific tax and shipping logic
Every engagement runs the same four stages, so you always know what happens next and what you owe us at each one.
We review the current theme, apps and analytics, then write a fixed-scope SOW with named deliverables and a date.
Work happens in a dev store on a Git-backed workflow. You get a preview link from week one, not a reveal at the end.
Cross-browser and device QA, redirect map, analytics verification, then a launch window agreed with you rather than dropped on you.
Fourteen to sixty days of included post-launch support while real traffic finds the edge cases.
Six months after launch, Clinikally has tripled their daily order volume, lifted checkout conversion by 41%, and now serves over 2.3× the repeat order rate of their previous platform. They've stayed on retainer with us for ongoing optimization and B2B/clinic expansion.
Tetralogicx didn't just build us a store — they rebuilt how patients experience our platform. The checkout rate alone covered our investment in the first quarter.
The exact platform, services and integrations behind the build.
Long-form studies from the same team, with the numbers behind them.
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