We’re all attracted to a beautiful face. We like to look at them, we feel drawn to them and we aspire to have one. Many researchers and others have investigated what we humans identify as “beautiful”: symmetry, large evenly spaced eyes, white teeth, a well-proportioned nose and of course, a flawless complexion. The skin is of utmost importance when people judge someone as beautiful.
When choosing a mate, men rank female beauty more highly than women rate male appearance. Female beauty is thought to signal youth, fertility and health.
Beauty can also signal high status. People with “plain looks” earn about 10% less than people who are average-looking, who in turn earn around 5% less than people who are good-looking.
Even the best facial structure can be unbalanced by skin that is flawed.
There are many skin conditions that are perfectly natural, yet because of our beliefs around skin and health, these can cause the sufferers extreme self-consciousness.
Teenagers with acne are more likely to withdraw socially. It may impair school performance and result in severe depression and even suicide
There are hundreds of skin diseases that can change facial appearance, including rashes such as rosacea and skin cancers. Surgery for skin cancer can leave noticable marks and scars that make the survivor self-conscious.
We all recognize that the physical appearance of a person can affect her/his social or economic success in life. What is of major concern is the preoccupation with physical attractiveness and the questionable medical necessity of cosmetic surgery. The clamor for more regulation for cosmetic procedures, whether performed by medically qualified personnel or otherwise, need to be tempered by the public demand for freedom and self-expression.
Women, who are the major targets of endless efforts by the beauty, cosmetic and fashion industries, need not fall into the traps set by the sophisticated advertisements. Females should develop a more enlightened understanding of beauty and health by resisting the persuasive advertisements solely designed to stimulate consumption of the products they represent. To become discerning users of the information doled out by the mass media, they need to distinguish between sublimed advertisements that sometime camouflage as public education.
Television, as the dominant form of mass media, can and should provide a more balanced views concerning beauty and health. There is currently under-representation of women in health campaigns shown on the television, thus perpetuating the misinformation that health problems are only prevalent in men. Documentary films projecting a positive aspect of health and a more culturally sensitive view of physical beauty are sorely needed. The potential health risks of beauty products and procedure are not well publicized. On the other hand, many females prefer the quick route to weight loss by consuming slimming products rather than taking care of their diet or engage in more physical activity. For the obese, an appropriate level of body weight concern is actually useful but preoccupation with body image can be unhealthy in normal weight adolescent girls. In this regard, magazines targeting at this impressionable group should not go overboard in giving information on health, health risks, and health-related products.
Health education is a life-long process; it is therefore crucial that it should be started early in life. How can we as parents and concerned member of the community encourage a positive regard for health and beauty, in particular for the girls as they grow up to be women? There is a dearth of publication that takes into account our cultural context. More research should be done regarding how television and advertising are shaping opinions of the viewers and consumers, especially in relation to health and beauty.
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