Tru Diamonds

A Shopify storefront for a British simulated-diamond jewellery brand selling rings, earrings, neckwear and bracelets at £74–£300 against mined equivalents priced in the thousands. The defining build feature is a four-axis faceted navigation — every category is browsable by style, gem cut, gem type and named collection, producing roughly 100 collection routes. It ships to ~200 countries in three currencies, runs BNPL through Klarna, Clearpay and Shop Pay, and supports the purchase with a ring-sizer request service, rewards club, Trustpilot integration and a shoppable influencer module.